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How Can Employee Referrals Create A Strong Employer Brand?
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Posted On :
Oct-04-2014
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Article Word Count :
460
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Nothing gives your employer brand a bigger boost than an existing employee recommending others to join on the basis of his own experience,which is why employee referral programs score so high as an effective recruitment tool.
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Nothing gives your employer brand a bigger boost than an existing employee recommending others to join on the basis of his own experience,which is why employee referral programs score so high as an effective recruitment tool. Apart from the obvious advantages of helping the organization hire good quality candidates in a cost effective manner, employee referrals offer other less obvious but long term benefits as well. By making employees active participants in the referral process, employee referrals also double up as an employee engagement initiative to maintain a positive work climate in the organization. Also since referred employees adjust faster and better since they come better prepared to join, they help to keep attrition rates low and spread positive buzz about the organization. But most importantly, employee referrals help build a strong and positive employer brand that can be a powerful aid to recruiting, not just for the present but in future as well.
Using employee referrals to promote your employer brand does not need complicated tools and techniques but a few simple well thought out initiatives. Just like recruiting, the basic idea is to use employee connections and their connections to spread the word about the company as an employer of choice. Social networks make it possible to reach tens of millions of people within seconds. All you need to do is facilitate the message spread taking the help of employees.
We have listed below some easy steps to follow to ensure your employer brand remains much sought after in the recruiting community.
•Enable the referral process with tools which make it easy for employees to share job postings in social media platforms. An organization which is hiring always sends out a positive message regarding its growth potential and financial stability.
•Provide employees stories that make it easy for them to sell the company. Provide youremployees information and communication material that make it easy for them to talk about the organization and what makes it such a good employer. Ensure that the messaging is consistent with what your employer brand stands for.
•Encourage employees to upload videos, images, photos etc. of organizational events and share them with the circles and connections on social media. The positive buzz it will generate will ensure your organization remains in the spotlight favorably.
•Incentivize employees for spreading the word about the organization by offering rewards and bonuses if any of their connection refers a relevant candidate to the organization.
The biggest thing to remember, however is that employees will refer someone only if they themselves are happy at their place of work. Ensuring a safe and conducive working environment is therefore an essential pre requisite to building a strong employer brand.
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Article Source :
http://www.articleseen.com/Article_How Can Employee Referrals Create A Strong Employer Brand?_305235.aspx
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Author Resource :
Savio Vadakkan is the Marketing Professional at ZALP, a unique social recruiting software. ZALP enables organizations to automate and streamline every aspect of their employee referral program and integrates it with the potential of social media recruiting.
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Keywords :
employee referrals solution, employee referral program, social media recruiting, employee referral,
Category :
Business
:
Management
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