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Hosting The SERP In Local Servers Can Be Good With Location Wise Searches

Posted On : Apr-09-2011 | seen (473) times | Article Word Count : 586 |

No one can escape a very particular feature that is seen during a Google search. Any article that is being searched, get a few pages displayed on the first search result page.
No one can escape a very particular feature that is seen during a Google search. Any article that is being searched, get a few pages displayed on the first search result page. There is a lesser probability that people would turn to the next page in the results rather than going for another keyword search if the first page of the results does not show the things that are sought. This is the advantage of having one’s web page displayed in the first of the search pages.


On doing a search in Google, the IP addresses are tracked by the Google search engine and the results that come are related to the area in which one is present. For example, someone doing a search for hotels in Birmingham from Birmingham would get different results in comparison to the results that one get when searching for hotels in Birmingham from London. The difference in the results is due to the basic fact that the connection in which the search is being done is able to search the said items in the local areas. For this kind of an operative system, the search pages are closely linked to the Google places which can easily show the maps that are displayed for the particular location.

When the web is searched, results would be displayed as per the ranking and other SEO features. The same thing is applicable in localized search, but the results would be limited to the local host server. One, this reduces the competition among the other sites that might be good in ranks but are not in the host region. Secondly, the local websites have a fair chance of being displayed in the search page in the top ranks. This increases their visibility to a large extent. With innovative search engine optimization, these sites can then go on to display their products and services.


It was not long ago when the concept of localized SERP came into being. In the late part of the year 2010, the concept was introduced by Google for its search engine. Since then, many local hosts have been benefited. They are going to have a better mileage in the rush for optimized visibility.


Although, the localized SERP concept has been introduced for quite sometimes now, yet there is a bit of confusion. The results that belong to a country or speak about a particular region are not the ones which are categorized as local. Instead, by local it means that the servers in which the websites are hosted should be located in the country.

As the veil gets removed from the ambiguity of the interpretation, the websites are becoming aware of the importance of finding server hosts in the country. It is not the physical location of the web-makers which is important anymore. So, people who are belonging to a particular region should be able to host in the local servers preferably. This would increase their chances of coming up in the ranks of localized search engine results page.

There were enough reasoning and arguments in favor of such a concept. It was after the official declaration that people started to have a clearer view of the importance of such localized search. Very quickly, the concept has been embraced by the website owners. And the common man has become aware of the advantages of localized surfing, imploding the website makers to rethink their working system.

Article Source : http://www.articleseen.com/Article_Hosting The SERP In Local Servers Can Be Good With Location Wise Searches_58652.aspx

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