History of Luminox watches
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Posted On :
Dec-25-2010
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Article Word Count :
691
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Luminox watches are known by the self-powered illumination program that's exclusive to them, and assured to last for a minimum of ten many years. To be able to include this facility, Luminox watches undergo extra manufacturing steps that no other watches inside the globe do. The history of Luminox is carefully tied to this distinctive feature of its watches.
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Luminox watches are known by the self-powered illumination program that's exclusive to them, and assured to last for a minimum of ten many years. To be able to include this facility, Luminox watches undergo extra manufacturing steps that no other watches inside the globe do. The history of Luminox is carefully tied to this distinctive feature of its watches.
Richard Timbo and Barry Cohen, two company acquaintances who knew every other by means of their profession as product sales representatives, were in search of generating a marketplace through branded items or proprietary technology that would location a barrier on competitors. They found the Swiss business RMBG, which had a special illumination technologies, and recommended that this technologies be incorporated into Swiss watches, and obtained unique rights for that use on the technologies in Northern America.
The new design watches, which had been initially marketed below the brand identify of your Swiss corporation, was quickly re-christened Luminox, a identify extremely suggestive of its exclusive illumination capabilities that had been derived through the Latin roots Lumi, meaning light, and nox that means night.
The unknown brand of watches was nonetheless struggling to create a mark inside a competitive market that laid terrific value by brand identify, when it obtained a break in the form of a call from a US navy procurement officer. In 1993 the firm obtained an invitation through the procurement officer on the US Navy SEAL teams to supply it having a specially created collection of watches. The US navy's Sea, Air and Land (SEAL) teams needed a dive observe for use on their night missions. Luminox took up the challenge and worked with its Swiss companion for nine months prior to coming out with the 1st Navy SEAL watch in 1994.
This was a turning stage within the history of Luminox watches. The seal of approval provided from the SEAL improved the credibility with the brand and boosted its image in the buyer market. Demand for that watches started to develop. The business started offering its plastic product Luminox watches.
After promoting numerous thousands of its plastic design watches for five many years, the organization launched the very first steel edition, with carbon fiber bezel, in 1999. The steel edition of your SEAL dive watches was an immediate success. From this, it was obvious towards the manufacturers that if they could make the watches in greater varieties and numbers, the marketplace would absorb them. This spurred the company on to an expansion drive and also the want to introduce new models.
Inside the fall of 2000, the organization came out with an all steel sequence and an all titanium series. The new launches were once more greeted with resounding achievement, because the marketplace lapped up each the products. These series incorporated functions that are found in what are thought to be good watches, and incorporated 10-year lithium batteries, sapphire glass crystals and anti reflective coating.
The organization also created a brand new model that was targeted at unique clients including freshness to its collection.
If the call in the US navy was a main milestone inside the background of Luminox watches, the Air force was not to lag far behind. The provider obtained a call in 1999 through the Edwards Air Force base informing them that they loved the watches produced by them, and would really like to get a model for use throughout their bombing missions. The requirement was to develop something specifically for them, and not to provide or perhaps adapt the model that was provided to your Navy. This gave rise to a series of watches that was created for use by F-117 Nighthawk stealth pilots.
Luminox subsequently acquired rights to cultivate watches for the distinctive specifications of aviation industry. Therefore was born an additional collection of watches within the Luminox group.
The provider is now operating on options for new ranges of watches for meeting each the requirements from the Navy and also the Air Force, and is also taking several measures to retain and consolidate it's hold inside the retail marketplace.
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Article Source :
http://www.articleseen.com/Article_History of Luminox watches_45965.aspx
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Author Resource :
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