Google's New Local Search SERPs

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<h1>Google's New Local Search SERPs</h1><strong> Author: <a href='http://www.articleseen.com/profile_Chuck Turack.aspx'>Chuck Turack</a></strong><br /><p>Over the past few days, Google has been rolling out a new format for search results pages for geographical searches, which they call Place Search. When searching on Google, there will now be an option for “Places” in the left sidebar of the page. Clicking this option will show you places that may be relevant to your search. When Google detects that you’re looking for a place in your original search, it will show you the Place Search results automatically. Instead of showing the usual 7-pack, a small map with 7 business listings on above the organic listings, Google is now showing a map in the right sidebar with the business listings being displayed as regular search results. This way, we only see local business listings above the fold. The listings also have more details than they used to. They’re more of a hybrid between Google Places listings and organic listings. The results now show the title and description we’re used to seeing in organic results, along with the business address, phone number and reviews pulled from the business listing. This new layout is not showing up fore every search, though. Only geo-specific searches and broad searches that may indicate the desire for locally focused results. So while you may not see it when you search for something like rubber bands, you'll see it when you search for things like Chicago movers or Dallas Storage. This change is significant for a few reasons. First, the fundamental way Google is calculating a sites position must have changed with the integration of places and organic listings.It also brings 'Places' into a dominate spot on the SERPs, which was not the case even with the 7-pack. All of this brings many SEO topics that have been up and coming into the direct spotlight. For those dealing with local businesses, this brings a major urgency to anyone who is not in a good position today. The next question is, how do we make adjustments to get a listing into the desired position? This involves many tasks, but the major one I see right now is getting all your companies 'local' data to be consistent. You see, there are 20+ potential sources of data for Google to scrap to find business information. Having slight or major differences in that data can cause problems. For now, the solution seems to be contacting each source individually and identifying for them the problem and the solution so they can up[date their data. We'll discuss who and how to contact next.</p><strong>About the Author:</strong><br /><a rel="nofollow" href="http://www.spectruminc.com/blog/">Spectrum Blog</a> <p> Article Source: <a href='http://www.articleseen.com/Article_Googles-New-Local-Search-SERPs_40278.aspx'> http://www.articleseen.com/Article_Google's New Local Search SERPs_40278.aspx</a></p>

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Keywords : SEO Goolge Place page,

Category : Business : Marketing