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Glassware For Marketing
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Posted On :
Mar-02-2010
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Article Word Count :
422
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When you think of glassware, you probably think of glasses and you would be entirely right to think so. However, someone who owns a business that does not sell glassware may see glassware as something different.
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When you think of glassware, you probably think of glasses and you would be entirely right to think so. However, someone who owns a business that does not sell glassware may see glassware as something different. They will see glassware as a marketing tool, rather than simple drinking devices. The reason these businesses see glassware as a marketing tool is because they are on the cutting edge of marketing.
When you use glassware as a marketing tool, you are using promotional glassware to entice customers to keep shopping with you. The way that a promotional glassware set helps to market your company is because on every single glass you will have your company name and logo. That means each and every glass is going to be a billboard for your company that does not stay around for a month, but stays around for years.
Glassware is used in homes every day and people want to have free glassware because buying anything is not something people want to do. Therefore, give your customers some promotional glassware to show them that you appreciate their business.
Glassware with your logo and company name on it advertises your company because when the glass is used, people are seeing both your logo and company name. Every time that glass is taken out of the cupboard, someone sees those items and that creates brand awareness for your company. Brand awareness usually comes after your logo and company name has been seen a dozen times. That is a lot of times in the world today but you can accomplish it with a ten dollar item of glassware that will last for years.
In fact, that glassware may survive longer than your company does. It is estimated that glassware and glass bottles can last about one million years. So, over 900,000 years after your company ceases to exist, your company is still being advertised because your logo and company name will be on that glass!
Now, obviously that is far-fetched since you are not marketing for one million years from now. It is feasible though that your glassware will survive more than 20 years, and that will make your marketing campaign very successful. Your glassware billboard will last 100 times longer than a billboard will and it will cost you a fraction of what the billboard will. For many small businesses, it is great to use promotional glassware as a tool to market your company because of the low cost and high return on investment.
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Article Source :
http://www.articleseen.com/Article_Glassware For Marketing_12243.aspx
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Author Resource :
DiscountMugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of products from coffee mugs and travel mugs to personalized glassware and promotional pens. For more information on wine glasses visit Discount Mugs.
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Keywords :
Coffee mugs, mugs, personalized coffee mugs, shot glasses, printed coffee mugs, custom coffee mugs, coffee cups,
Category :
Business
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Marketing
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