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Amin Ramjee has 597 Published Articles

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Giving Away Pens to Promote Your Company

Posted On : May-15-2010 | seen (432) times | Article Word Count : 403 |

There are many ways you can advertise, but what are you going to do if you cannot spend very much money on your promotion. Do you have to stand outside handing out flyers or do you have to ask people to tell others about your company? Well, yes you can do that because it will help your company advertise itself, but there is a way that you can get your customers advertising the company without you having to push them towards it.
Your company needs to advertise itself to its customers and it needs to do so in a way that will keep customers coming in. There are many ways you can advertise, but what are you going to do if you cannot spend very much money on your promotion. Do you have to stand outside handing out flyers or do you have to ask people to tell others about your company? Well, yes you can do that because it will help your company advertise itself, but there is a way that you can get your customers advertising the company without you having to push them towards it.

Pens can do this. Pens may seem like something that is simple and not a great gift but pens are highly mobile. When you buy your customer a pen, they will use that pen and they will probably lose that pen. When they lose that pen, someone else will grab it and begin using it. Over the course of the life of the pen, there can be as many as 20 to 25 owners of the pen. So, why does this matter? Well, when you put your company name and logo on the pen, you can reach 20 to 25 customers with your company name and logo.

This is like having a billboard that your customers use on a regular basis. Whenever they use the pen, they see the company name and logo and that creates brand awareness within their mind. Over time, they will see more and more of your company's logo. This is subliminal advertising and when your customer needs to buy something you have, they will automatically think of your company because of that pen. Now, multiply that by 20 to 25 people and you can get a lot of customers coming into your business.

Pens are great gifts for your customers and for you. Think about it, you spend two dollars on a pen and give it to your customer, and that pen is used by 20 to 25 people. If they each spend $10 at your store, you end up getting over $100 back on your investment! That is a big amount of money back for such a small amount of money invested. Now, multiply that by 100 people or even 1,000 people who all get pens and you suddenly bring in a lot of money for your company.

Article Source : http://www.articleseen.com/Article_Giving Away Pens to Promote Your Company_18904.aspx

Author Resource :
DiscountMugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of promotional products from beer mugs and tote bags to shot glasses and pens.

Keywords : promotional products, beer mugs, tote bags, shot glasses, pens,

Category : Business : Marketing

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