Generating Leads for your Auto Repair Service

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<h1>Generating Leads for your Auto Repair Service</h1><strong> Author: <a href='http://www.articleseen.com/profile_Greg Sands.aspx'>Greg Sands</a></strong><br /><p>For auto repair shop owners, the business of generating leads for their business is something that they end up spending a lot of time doing, perhaps even more than they do servicing cars. But this is necessary because generating leads is a crucial aspect of the industry as repair shop owners compete for customers. When people are bombarded with ads nearly constantly, what is the best way to break through and reach them? Direct Mail Advertising Even with all of the technology at our disposal, direct mail remains a viable and effective method for generating leads for auto repair shops. When you work with a direct mail advertising company, you can analyze the market and target your audience in a careful way; rather than sending randomly, you are putting your postcards into the mailboxes of those most likely to “buy in” or become a good lead. A two-step approach works best. The first postcard to potential customers should have some sort of offer: it could be a free oil change at your dealership’s service center or a cash back incentive. Whatever it is, it is giving the prospect something of value. The second step is to use another mailing to discuss benefits, overcome reservations, and seal the deal. Social Media This is a perfect complement to direct mail advertising. It offers the chance to engage with potential customers and to build awareness around your brand. Social media can offer a platform on which you can share information relevant to your audience, answer questions, ask questions, build a network, and put old-fashioned word-of-mouth to work for you. Another benefit is that you can “cross pollinate.” You can include your social media handles and profiles on your mailings so people can find more information. Sharing Valuable Content Customers want value; and they want to get as much of it as they can for as little as they can. You can’t offer free cars (at least not that often!); but you can offer free information. Tips for taking care of your car; a recommended schedule for maintenance; a post on how to tell if you need new tires; new product information; deal and special announcements; video of test drives…whatever it is, ensure that the content is relevant and well-crafted. Share this information online, and make it easy for visitors to go from your blog or social media profile to your homepage for a closer look. You can also share these tips and tricks via your direct mailing materials. Generating leads requires a multipronged approach. Using a direct mail company like Mudlick Mail can help you identify your audience; from there, you can use social media, content, and other strategies to reach them. Contact Mudlick Mail today and discover all the different ways that we can help boost your automotive repair services with direct mail marketing! </p><strong>About the Author:</strong><br />Article Source: <a rel="nofollow" href="http://www.mudlickmail.com/mudlick-blog/how-to-generate-leads-in-the-auto-industry/">Mudlick Mail</a><p> Article Source: <a href='http://www.articleseen.com/Article_Generating-Leads-for-your-Auto-Repair-Service_265053.aspx'> http://www.articleseen.com/Article_Generating Leads for your Auto Repair Service_265053.aspx</a></p>

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Keywords : direct mail remains a viable, auto repair shops, direct mail company, Mudlick Mail,

Category : Business : Business