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Generate Contractor Leads Using Advanced Internet Sites And Methods
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Posted On :
May-19-2010
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Article Word Count :
490
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As the leader of your company, you're always looking for new ways to get contractor leads for new jobs. With the slowing of the economy, competition has heated up. How will your business stack up?
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As the leader of your company, you're always looking for new ways to get contractor leads for new jobs. With the slowing of the economy, competition has heated up. How will your business stack up? Do you want to work harder for less money, or have your choice of jobs to choose from? Surely a rhetorical question, everyone wants to increase their profits and expand their business. Using the Internet to generate contractor leads is one of the best ways to grow your business in any economy.
The first step must be to make sure that you website, your “home base” does a good job of describing your skills, recent jobs, the jobs you’re proud of. If you're looking to attract contractor leads from the surrounding area, you need to have something for them to look at so they’ll realize your company is the best one for their job. Give your rates, your specialties, what your niche in your area is. Your website is as much a demonstration of your abilities as your last job; don't be afraid to invest some time and resources in keeping it up to date. Just a short phone interview with a satisfied customer will make great quotes and sound bites to bring credibility to your site. You want to be noticed; make your website your showcase. It will make a difference to potential customers and lead them to use you as their next contractor.
Now that you have a great and masterful website, you'll need to drive potential customers to it. There are the more traditional Web 1.0 methods of advertising and optimizing your site and content for search engines. Don't stop with Web 1.0 though. There are plenty of methods and processes that can be used to help you “capture” a key word or phrase. And once you start to see success from that phrase, you're not done as this is a dynamic and constantly evolving process. It’s your 24/7 sales force and you obviously don't want a salesperson who doesn't change their approach with a changing environment. Therefore continue to invest and re-invent your site. Make it new for your most loyal customers and they'll keep coming back and generating more contractor leads for your business.
These are relatively passive methods that make your website accessible, but don't really drive people there. That's where Web 2.0 shines. Posting a video of your latest job on YouTube or an up-to-date photo shoot in Flickr or Picasa is just the first step. Drive your satisfied existing customers to comment on their own place. Everyone loves to brag and gush about their latest project, so give them a forum. Their glowing reviews of your work will give confidence to potential customers, and prompt them to consider you before they hit your website or give you a call. This is the new world’s “word of mouth advertising” but on a much larger scale.
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Article Source :
http://www.articleseen.com/Article_Generate Contractor Leads Using Advanced Internet Sites And Methods_19310.aspx
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Author Resource :
Chris Marentis, owner of GenNext Media LLC., is a successful Internet marketer, entrepreneur and creator of the Surefire Social system for contractor leads and small business lead generation and profits.
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Keywords :
contractor leads, generate leads, target market, potential customers, new jobs,
Category :
Internet Business
:
Internet Marketing
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