Franchising and Marketing Support

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Franchising and Marketing Support

Posted On : Sep-27-2011 | seen (200) times | Article Word Count : 648 |

The term “franchise support” can mean a lot of different things. In other cases, support can mean training, advertising assistance, leasing and build out assistance.

One of the benefits of a franchise consulting services is “support”. If you manage to speak with a franchise brokerage company, consultant, attorney or any other professional in the industry, you will often hear about the benefits of the “support” that is provided through a franchise system. While it should be soothing news that a good franchise research model will help you in developing and growing your business, I think it would be more encouraging to have a specific example of effectual support.

In my franchise consulting practice I am often questioned by potential franchise buyers about the franchise concept of support. How does the franchise will support me? How can they help me to succeed? What does support really mean?

While there are a number of areas, from where one should expect support through the franchisor. One particular area is that of a call center. There are many franchise systems planned to be operated by one or two employees, while the rest of the services are “outsourced” to third party providers. This allows the owner to focus on sales, marketing and customer acquisition. It enables you to focus on growing aspect of your business and allows others to do the heavy lifting regarding the delivery of the product/service to the customer. Certain examples of franchises are:

Painting Services
Home Improvement Services
Home/ Commercial Cleaning Services
Pet Services
Senior Care Concepts

While it is great to have third party providers; still, managing them takes lot of TIME. A key to your success is providing the customer with excellent service and deliver in a timely manner. The challenge for the owner is maintaining the balance between handling current customers and fielding calls from potential customers.

When you are running a business, customer acquisition is essential. And if you cannot respond to a new lead quickly, you run the risk of losing the sale. This is a challenge I personally experience in performing franchise consulting and brokerage services to clients. I can handle numerous clients at a time; yet if I am not responding to new inquiries, my business would not grow.

As you can see, balancing both current and potential customers is a universal challenge in any business. This is why a call center is an excellent form of SUPPORT you can receive from a franchise consulting. In fact, the best franchise system will have your marketing materials aligned to DRIVE new inquiries towards you. If you are not always available, a call center can be an excellent way to not only support the calls, but will also BOOK sales appointment for you and your employees.

One should keep in mind that they will have to pay for this service. It will likely to be packaged as part of your advertising fees or perhaps charged as a separate fee. If this is the case, it is important for you to assess the costs of those services within your overall business plan. You should make sure of getting value for the service provided, as well as make sure the cost of the service is decided at market prices. For some franchise concept that does not offer this type of support there are always other options. There are plenty of independent firms as well as franchise system that provide call support for businesses.

The term “franchise support” can mean a lot of different things. In other cases, support can mean training, advertising assistance, leasing and build out assistance. If you happen to be evaluating franchise models, it is essential to check if they offer the support of a call center or not. If the price is right, it could provide a tremendous value to help in your business growth.

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<h1>Franchising and Marketing Support</h1> Author: <a href='http://www.articleseen.com/profile_sunshineconsultingltd.aspx'>sunshineconsultingltd</a> One of the benefits of a franchise consulting services is “support”. If you manage to speak with a franchise brokerage company, consultant, attorney or any other professional in the industry, you will often hear about the benefits of the “support” that is provided through a franchise system. While it should be soothing news that a good franchise research model will help you in developing and growing your business, I think it would be more encouraging to have a specific example of effectual support.

In my franchise consulting practice I am often questioned by potential franchise buyers about the franchise concept of support.  How does the franchise will support me?  How can they help me to succeed?  What does support really mean?

While there are a number of areas, from where one should expect support through the franchisor.  One particular area is that of a call center.  There are many franchise systems planned to be operated by one or two employees, while the rest of the services are “outsourced” to third party providers.  This allows the owner to focus on sales, marketing and customer acquisition.  It enables you to focus on growing aspect of your business and allows others to do the heavy lifting regarding the delivery of the product/service to the customer.  Certain examples of franchises are:

Painting Services
Home Improvement Services
Home/ Commercial Cleaning Services
Pet Services
Senior Care Concepts

While it is great to have third party providers; still, managing them takes lot of TIME.  A key to your success is providing the customer with excellent service and deliver in a timely manner.  The challenge for the owner is maintaining the balance between handling current customers and fielding calls from potential customers.

When you are running a business, customer acquisition is essential. And if you cannot respond to a new lead quickly, you run the risk of losing the sale.  This is a challenge I personally experience in performing franchise consulting and brokerage services to clients. I can handle numerous clients at a time; yet if I am not responding to new inquiries, my business would not grow.

As you can see, balancing both current and potential customers is a universal challenge in any business.  This is why a call center is an excellent form of SUPPORT you can receive from a franchise consulting.  In fact, the best franchise system will have your marketing materials aligned to DRIVE new inquiries towards you.  If you are not always available, a call center can be an excellent way to not only support the calls, but will also BOOK sales appointment for you and your employees.

One should keep in mind that they will have to pay for this service. It will likely to be packaged as part of your advertising fees or perhaps charged as a separate fee.  If this is the case, it is important for you to assess the costs of those services within your overall business plan. You should make sure of getting value for the service provided, as well as make sure the cost of the service is decided at market prices.  For some franchise concept that does not offer this type of support there are always other options.  There are plenty of independent firms as well as franchise system that provide call support for businesses.

The term “franchise support” can mean a lot of different things. In other cases, support can mean training, advertising assistance, leasing and build out assistance. If you happen to be evaluating franchise models, it is essential to check if they offer the support of a call center or not. If the price is right, it could provide a tremendous value to help in your business growth.About the Author: The author of this article has specialization in Franchise Concepts. His enormous experience is summed up in the article ‘Franchise Disclosure Document brings the master plans for the Franchise Opportunities’. Along with this he also provides <a rel="nofollow" href="http://sunshineconsultingltd.com/services/franchise-consulting/">franchise consulting</a>, franchise development and brokerage services to both individuals and franchise systems.
 Article Source: <a href='http://www.articleseen.com/Article_Franchising-and-Marketing-Support_86266.aspx'> http://www.articleseen.com/Article_Franchising and Marketing Support_86266.aspx</a>

Article Source : http://www.articleseen.com/Article_Franchising and Marketing Support_86266.aspx

Author Resource :
The author of this article has specialization in Franchise Concepts. His enormous experience is summed up in the article ‘Franchise Disclosure Document brings the master plans for the Franchise Opportunities’. Along with this he also provides franchise consulting, franchise development and brokerage services to both individuals and franchise systems.

Keywords : Franchise Consulting, Franchise Models, Franchise System, Franchise Brokerage, Business Coaching, Strategic Business Planning,

Category : Business : Business

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