Four Questions That Can Help You Understand ASO Well

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Four Questions That Can Help You Understand ASO Well

Posted On : Apr-21-2015 | seen (1079) times | Article Word Count : 593 |

Recently, app store optimization service becomes very and very important in app store areas. App developers know what is ASO, but few of them know it very well. This article will help the app developers understand app store search optimization as a powerful market rearch process in several steps.

When we do ASO we usually tackle topics starting with a blank canvas, we approach the research as an learning process, where we need to find keywords, we need to analyze competition, we need to try to understand why some apps do well, and why others don’t.

This is when app store optimization should start: in the moment where we look at a blank canvas, and we let our feelings, our emotions, our ego, go out of the window and tackle the research process as a CSI of apps. Clear objectives, we are not emotional, not involved with the research itself. We don’t want our “feelings” or our “instincts” to determine if a niche or a topic is a good one, because our feelings are usually wrong.

Firstly, app developers should know who is ranking. It’s important to know what type of app store game ranking in top position, are they big publishers? Are they re-skinners? Are they indie developers? How are their rankings in the App Store? Can we use App Annie to analyze how well they have done in past months?

Secondly, app developers should know what are the other apps doing? If there is money in one niche, you will find more than one app. So who are the other ones? Are they new comers? Are they strong? We are trying to understand how strong they really are and by downloading the apps, using them and analyzing their rankings of the top 10 apps we can clearly understand what we can expect if we manage to achieve a similar apps ranking.

Besides that, do you know if those apps are alive? Reviews and updates of its critical data help us to know if people are in fact downloading, using, linking or disliking the apps. More importantly is when we see updates we can really know if the developer is alive. Finding a great niche where we see apps with no updates can tell us the developer quit or lost hope. So why did he stop updating? Not worth it? No revenue? All these factors are important to understand and analyze.

Reading user engagement. When we read reviews we can understand what the users want and by reading it we can start to understand the market. What their audience wants and what those apps are failing to deliver. I know everyone reads about “give the users what the users want” but in this case I just want to invite you to do a bit better, don’t overdo it.

What’s more, do you know can you compete. If you believe you don’t have the resources, or can’t produce an app that can compete in that niche it’s better to move on and find a different market. Market research is not about finding winners all the time; it’s about natural selection, about choosing the fights wisely. If you want to increase app store ranking, you need to study the market research daily.

Sometimes you will get the right answers if you constantly ask yourself the right questions. This article offers you some questions. Hope all the app developers could understand app store seo well after reading this article.

Article from:tapaso.com/

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<h1>Four Questions That Can Help You Understand ASO Well</h1> Author: <a href='http://www.articleseen.com/profile_MollyMO.aspx'>MollyMO</a>

When we do ASO we usually tackle topics starting with a blank canvas, we approach the research as an learning process, where we need to find keywords, we need to analyze competition, we need to try to understand why some apps do well, and why others don’t.

This is when app store optimization should start: in the moment where we look at a blank canvas, and we let our feelings, our emotions, our ego, go out of the window and tackle the research process as a CSI of apps. Clear objectives, we are not emotional, not involved with the research itself. We don’t want our “feelings” or our “instincts” to determine if a niche or a topic is a good one, because our feelings are usually wrong.

Firstly, app developers should know who is ranking. It’s important to know what type of app store game ranking in top position, are they big publishers? Are they re-skinners? Are they indie developers? How are their rankings in the App Store? Can we use App Annie to analyze how well they have done in past months?

Secondly, app developers should know what are the other apps doing? If there is money in one niche, you will find more than one app. So who are the other ones? Are they new comers? Are they strong? We are trying to understand how strong they really are and by downloading the apps, using them and analyzing their rankings of the top 10 apps we can clearly understand what we can expect if we manage to achieve a similar apps ranking.

Besides that, do you know if those apps are alive? Reviews and updates of its critical data help us to know if people are in fact downloading, using, linking or disliking the apps. More importantly is when we see updates we can really know if the developer is alive. Finding a great niche where we see apps with no updates can tell us the developer quit or lost hope. So why did he stop updating? Not worth it? No revenue? All these factors are important to understand and analyze.

Reading user engagement. When we read reviews we can understand what the users want and by reading it we can start to understand the market. What their audience wants and what those apps are failing to deliver. I know everyone reads about “give the users what the users want” but in this case I just want to invite you to do a bit better, don’t overdo it.

What’s more, do you know can you compete. If you believe you don’t have the resources, or can’t produce an app that can compete in that niche it’s better to move on and find a different market. Market research is not about finding winners all the time; it’s about natural selection, about choosing the fights wisely. If you want to increase app store ranking, you need to study the market research daily.

Sometimes you will get the right answers if you constantly ask yourself the right questions. This article offers you some questions. Hope all the app developers could understand app store seo well after reading this article.

Article from:http://www.tapaso.com/About the Author: <a rel="nofollow" href="http://www.tapaso.com/">app store seo </a>
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