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Expanding Your Customer Base With Custom Printed Pens
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Posted On :
Jun-20-2011
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Article Word Count :
546
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Pens are one of the least expensive methods of turning challenges in businesses into opportunities when looking to expand your customer base.Custom pens, writing instruments, and related "fun" products such as pen/flash lights or pen/laser pointers combinations are second only to wearable imprinted products as far as marketing effectiveness, desirability, appeal and prestige.
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Pens are one of the least expensive methods of turning challenges in businesses into opportunities when looking to expand your customer base.Custom pens, writing instruments, and related "fun" products such as pen/flash lights or pen/laser pointers combinations are second only to wearable imprinted products as far as marketing effectiveness, desirability, appeal and prestige. Custom printed pens are thus very effective when you want to widen your customer base. The idea of giving away these pens is so that a business can grab the attention of potential clients.
There are many things to consider when choosing a custom printed pen to expand your customer base. Think about the message that you want printed on the pen. Your company name and address, phone number, or website is the most important. Who you are and how you can be contacted is also important. You may want to include your tagline or slogan, or other information about the product or service that your company provides. Most vendors charge per letter or per word, so the longer your message, the more costly your pens will become.
Next, decide how you would like the text to appear. You may want to have your company name in a larger font so it stands out from the other information. Depending on the color of the pen body you choose you may want the text to be black, white, or in color. If your company has a colors associated with it, be sure to use those colors for your pen's body and text.
Custom printed pens will help you to make yourself known to your potential clients. A printed pen will get a wonderful reception from the potential client rather than just the client knowing about your company or business. It will make you stand out and be noticed. Direct advertising through printed pens will help you gain a foothold in the minds of potential clients and when they are ready to look for a service or a product; your business will be imprinted strongly on their minds just like it is imprinted on the pen. They will then come to you and this way, you are increasing or expanding your customer base.
Custom printed pens that have your logo and contacts are thus a very important tool for potential clients to recognize your business. They give you visibility and enable you to attract customers in a way that other forms of advertising will not. It is important however that not only should the promotional custom printed pens give you new clients but these promotional products should also create a wonderful image for your business. As a result, clients will be attracted to your business not only because of the product or service that you provide but also because of the character of your business.
There is very high competition for businesses to retain customers while also attracting new ones thus expanding their client base and increasing their revenues. This requires that a business should be quite visible and stand out among others. The idea is to grab the attention of clients and successfully bring in new business. Using the correct methods of advertising such as the use of custom printed pens will ensure that this continues to happen.
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Article Source :
http://www.articleseen.com/Article_Expanding Your Customer Base With Custom Printed Pens_64458.aspx
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Author Resource :
DiscountMugs has a wide variety of promotional products to choose from, with hundreds of promotional pens you are sure to find what you need. You can custom design your own Pens at DiscountMugs today!
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Keywords :
promotional pens, Pens,
Category :
Business
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Business
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