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Everything you should know about Billboard Advertising

Posted On : Dec-27-2020 | seen (691) times | Article Word Count : 559 |

Billboards refer to a large advertising space that is aimed at grabbing the attention of both motorist and pedestrians.
Billboards refer to a large advertising space that is aimed at grabbing the attention of both motorist and pedestrians. The term billboard is derived from ‘building board’. You can see billboard advertising on most highways that lead to large cities and also within the town itself. The ads come in a different sizes and shapes. People, mainly who drive, get to see a lot of these ads every day. Billboards are usually placed in high traffic areas and are useful for broadcasting your business and building awareness. As they are in such busy areas, billboards tend to have the highest number of impressions and views when compared to other marketing methods.

Usage and placement of billboard advertising:

Billboards should be strategically positioned around high traffic areas so that they can leave a good impression on the target audience. If used appropriately, billboards are a golden opportunity to do groundbreaking work. In the past, these were created using different sections of the paper that are put together to create a single image. Then it advanced vinyl material which made it possible for the whole picture to be printed on a single sheet. Later it further graduated to a digital display panel that can be erected more easily.

The average time for a billboard advertising to be on display is about three months for its efforts to be felt. The contents on the billboard should be evergreen so that it will remain relevant all through this period. If you like to, you can share the billboards with other companies so that your ad swap out every couple of minutes.

Billboard prices are affordable, and it is a quick read in general. It is therefore advised that you carefully consider the type of message you want to add in.

How to create a billboard that leaves the most impact?

Ooh advertising is an excellent opportunity for creating brand awareness. The advertisement should do a fantastic job of catching the reader’s attention. Before a person even goes ahead to read the words on the billboard, he or she should know what the advertisement is all about. Here are a few things you must do to make sure that your advertisement makes the most impact.

Target specific audiences:

If you want your ad to be effective, you should understand your audience and find out precisely what they are looking for. For example, if you are targeting parents do some research on what your target group likes. No matter who your target is, always do thorough research to make the best decision on the type of advertising that will have the widest impact.

Use colour to your advantage:

People are attracted to the colour rich and glossy billboards. So make sure that you use the right colours that will catch the eyes of your prospects. People will just be casually looking at the billboard without paying much attention to it initially. By using the right colours, you should make them curious to find out more about your ad.

Use images:

It is a waste of money and resource to run a text-only advertisement in this era. Add some interesting images or photographs to your ad. It will play a huge part in creating a visual impression that will last longer.

Article Source : you should know about Billboard Advertising_326225.aspx

Author Resource :
The author is a blogger. With over 20 years of direct media buying and advertising experience, he offers arguably the best media rates available in the market. He helps his clients with ad campaigns backed by highly strategic, knowledgeable and skilled media and marketing professionals. For billboard advertising, visit

Keywords : billboard advertising, billboard prices, ooh advertising,

Category : Business : Advertising

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