Employee Referral Program Promotion Ideas

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<h1>Employee Referral Program Promotion Ideas</h1><strong> Author: <a href='http://www.articleseen.com/profile_saviovadakkan.aspx'>saviovadakkan</a></strong><br /><p>Employee referrals are an essential need in today’s talent scenario with the demand for talent far outstripping supply. Organizations that want to stay ahead in the race for talent need to ensure that their referral program is able to contribute in a substantial manner to the hiring needs of the organization. The big advantage of using employee referrals to close open positions is that they are far more cost effective than any other recruiting method. They are also much more effective in generating quality profiles, the average applicant to hiring ratio for employee referrals being 3:1. But launching a referral program and getting the desired results out of the referral program are 2 very different things. Referral programs depend entirely on employee participation for their success and getting employees to participate in the referral program out of their own free will is not an easy task. The trick is to treat employees as customers in the employee referral process and use the same marketing tactics that you would use to excite customers about your product. Promote and market your referral program such that employees feel excited about participating in the referral program. Generating a buzz around your referral program is a sure shot way to gaining the attention of employees and motivating them to give the referral program a try. Gone were the days when organizations thought that power point presentations to explain the referral program was enough to get employees to participate. These days, promoting your referral program requires some amount of creative thinking both to catch employee attention and to ensure that you are able to promote the program without incurring too much cost. Some employee referral program promotion ideas include • Create a unique identity for your referral program by giving it a creative name, logo and punch line. Branding your referral program adds tremendous value to the program in the long run and helps generate instant brand recall. • Giveaways are a great marketing tactic to build positive brand associations. Giving referral branded giveaways, even if small one to all employees who participate in the program adds as a great advertisement for the referral program • Contest and events around Referral program themes is another way to promote the referral program. Events like referral fairs help to publicize the program while contests drive excitement into the program. • You can take one step further by adding gamification to the referral tool. By adding gaming techniques to the referral tool, employees basically play against each other in the game to generate maximum referrals. The rewards build with each level as does the excitement, thereby raising the stake as you go higher in the referral game. • Introducing limited time offers periodically also helps to promote the referral by catching employee attention. Early bird offers like the first 5 referrals get a reward or the 1st 3 successful referrals in the week get an all paid vacation create a buzz around the program. Lastly, one of the best ways to promote employee referrals is to share referral successes with the entire organization. Get employees whose referrals have been successfully hired to share their success stories on video and in person so that other employees are also motivated to emulate his or her success. </p><strong>About the Author:</strong><br />Savio Vadakkan is the Marketing Professional at ZALP, a leading employee referral tool. ZALP enables organizations to boost their <a rel="nofollow" href="http://www.zalp.com/theemployeereferralblog/blog/importance-of-an-employee-referral-program-to-fill-high-priority-positions">employee referral hires</a> by implementing an <a rel="nofollow" href="http://www.zalp.com/">effective employee referral program</a>.<p> Article Source: <a href='http://www.articleseen.com/Article_Employee-Referral-Program-Promotion-Ideas_306748.aspx'> http://www.articleseen.com/Article_Employee Referral Program Promotion Ideas_306748.aspx</a></p>

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Keywords : employee referral program, social media recruiting, employee referral, employee referral tool,

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