Email Marketing: Using Twitter as an Opt-In Pre-Sell and Trust Builder

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<h1>Email Marketing: Using Twitter as an Opt-In Pre-Sell and Trust Builder</h1><strong> Author: <a href='http://www.articleseen.com/profile_prince simon.aspx'>prince simon</a></strong><br /><p>Many online marketers, who use email marketing as their main source of revenue, wrongly assume that Twitter holds no relevancy for their operations. This is not true and by ignoring Twitter, these email marketers are missing out on a potential goldmine. Email marketing relies on subscribers (ignoring spam marketing which just sends unsolicited emails) and these subscribers will have usually have been persuaded to submit their email addresses in exchange for some free information or product – or something along these lines. As there is no way to add an opt-in form to a 140 character tweet, email marketers just do not see the value of Twitter and how it can assist with their campaigns. What these marketers need to do, is stop concentrating on what Twitter can’t do and consider what it can be used for - sending people to the marketer’s opt-in pages. Tweets Don’t Sell, Tweets Offer a Taste Followers have now got used to reading tweets that contain good information and are probably interested in reading more. Only now can they be informed that they can read the full story, or find more on the subject by visiting the main site – which is obviously the squeeze page. And whilst the squeeze page may not immediately contain that information - and the visitor will have to submit their email in order to receive what they came searching for - there is trust now and they know that the full information will be worthwhile. Trying to send followers straight to a squeeze page from the initial tweet is Twitter marketing suicide. Most users are hardened to obvious marketing and will hit ‘un-follow’ faster than you can say “No subscribers” if you don’t build up the trust beforehand. Twitter Can Pre-Sell an Email Campaign Utilizing Twitter to pre-sell a squeeze page is basic email marketing – just a slightly shorthanded version. There is another valuable bonus of using Twitter to build trust and pre-sell: This Twitter technique will also pre-sell the actual email marketing campaign. Subscribers that originated from Twitter will be used to the marketer’s tweets and when they start receiving their emails, there will already be a certain amount of trust towards the marketer - so these subscribers are more likely to believe what they are being told. Twitter can speed up the email marketing process, by negating the need to spend valuable weeks befriending subscribers and building up trust – this will have already been achieved during the Twitter campaign.</p><strong>About the Author:</strong><br /><a rel="nofollow" href=http://emailexpert.org/email-marketers-diary/>marketing events</a> <a rel="nofollow" href=http://emailexpert.org/deliverability/email-news/deliverability/>deliverability </a> <p> Article Source: <a href='http://www.articleseen.com/Article_Email-Marketing-Using-Twitter-as-an-Opt-In-Pre-Sell-and-Trust-Builder_49911.aspx'> http://www.articleseen.com/Article_Email Marketing: Using Twitter as an Opt-In Pre-Sell and Trust Builder_49911.aspx</a></p>

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