Electronics Vice President of Strategic Marketing
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Posted On :
Aug-07-2011
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Article Word Count :
590
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This relatively stable performance enhances China's position within the global market. China's share of your global automotive electronics market revenue was 13.5% in 2008 and is particularly most likely to rise to 18.1% in 2012.
China's market plays an essential role and international firms will expand their presence and activities inside nation. Competition might be greater in China with leading multinational firms, just like TRW and Lear, which may have done well from the global market but haven't been so successful in China thus far. Many new domestic entrants can also be expected, mostly within the infotainment segment.
There were two major adjustments in China's automotive infotainment market during 2008. Clearly there was a larger consentrate on OEM customers and so on the domestic market.
The export market included more than 62% of the Chinese-made automotive infotainment products in 2007.
However, in 2008, the sudden arrival in the economic crisis in the states triggered mass international order cancellations. Chinese equipment vendors suffered severe losses along with the export market fell sharply. Exports contracted by 8.6% in 2008. As a share of China's automotive infotainment market, exports have decreased to 41%.
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Design engineering resource and global semiconductors-electronic components distributor Mouser Electronics announced that it's going to sponsor Chinese race car driver Ho-Pin Tung within his try to entitled to the Indianapolis 500.
Within this 100th Anniversary in the Indianapolis 500, it is just a privilege for individuals to sponsor this talented young Chinese driver in these an historic event, commented Larry Johannes, Mouser Electronics Vice President of Strategic Marketing. Since we always strengthen our market presence in China, this opportunity provides us the ideal vehicle to create top-of-mind awareness for Mouser and our valued supplier partnerships.
China's automotive electronics information mill immature and applications are developing at different rates. Using some segments, like low-end infotainment, superfluous bags are common. Meanwhile, in most other segments, supply still lags demand, sometimes with a wide margin. Achievable market entrants in China's automotive electronics industry, it is very important find areas or product niches with less competition, Wang noted. Where gap between demand and supply is greater, market conditions are often more favourable and potential profits will be higher.
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Article Source :
http://www.articleseen.com/Article_Electronics Vice President of Strategic Marketing_71823.aspx
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Author Resource :
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Keywords :
car electronics, auto accessory, car tools,
Category :
Communications
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Communications
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