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E-retailing business in India soaring at fast pace

Posted On : Dec-23-2011 | seen (426) times | Article Word Count : 419 |

As Indian online retailing business is booming at 35% each year, plenty of e-commerce portals dealing in fashion and lifestyle products have entered the market including Craffts.com, Yebhi.com, Fetise.com, Myntra.com and so on.
In tune with consistently growing use of Internet, E-retailing, also known as E-tailing is extending its reach. If you cast a glance on current online market, you will find out it teeming with a slew of E-commerce web portals, which are selling a large number of fashion and lifestyle products.

Indian online retail business in current scenario
As per a recent research conducted by Assocham, Indian online retail industry is growing at the fast rate of 35% each year. You would also be surprised to know that online retail industry has been successful in recording the stunning sale figure of Rs 2000 crore, which is still on the rise. The online fashion and lifestyle industry has sold the products around Rs 120 crore.

Growth drivers of online retail business in India
The main growth drivers of Indian online retail business are pointed out below:

Increasing need to save the time amidst the Indians inhabiting in urban area
Growing number of internet users, which is as per latest report over 2.5 billion
Indian youth attracting towards latest fashion and lifestyle as well as social networking sites like Facebook, Twitter and YouTube
Sharp boom in the real estate costs in India

Future of Indian online retail business
E-retailing business in India is expected to boom to Rs 7,000 crore by the end of year 2015. It has been the estimation of industry body Assocham after an in-depth research.
There is expected a tough competition amidst the nationwide E-tailers, which will trigger the several innovative online promotion strategies and supply chain models to tempt the customers

Some popular Indian E-commerce portals dealing in fashion & lifestyle products

E Bay is making a large number of products available at convenient & cheap prices
Craffts.com has also entered into this zone and has notched a huge client base with its exclusive fashion and lifestyle products like jewellery, apparels, bags etc.
Yebhi.com, Fetise.com, Myntra.com, Freecultr.com and Fashionandyou have also registered their online presence in the fashion world.


Craffts.com is an e-Commerce portal in ethnic wear, handcrafted and handmade space with largest selection of trendy hand-picked products. We have made an attempt to bring traditional art of India in contemporary form. With an aim to become market leaders in this space, portal is covering wide range of categories from Hand-made fashion Jewellery, Bags, Apparels to Home decor & Furnishings, Gifts & Home - made items to Organic food products etc.

Article Source : http://www.articleseen.com/Article_E-retailing business in India soaring at fast pace _123611.aspx

Author Resource :
Satyajit Banerjee is an expert writer in handicraft arena and writes for Craffts.com, an eCommerce portal for handcrafted and Handmade products. It offers wide range of products across various categories ranging from online shopping, Hand-made Bags, Women Apparels, Accessories, Necklaces, Home Décor & Furnishing products an

Keywords : Crafts, craft world, handmade products, handcrafted, bags, paper products,

Category : Fashion : Fashion

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