Discussion between Two SEO´s

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Discussion between Two SEO´s

Posted On : Oct-10-2011 | seen (323) times | Article Word Count : 647 |

A discussion between 2 SEO´s, Mr. Ethical and Mr. Links, about link building.

Mr. Ethical: There is no need for link building if you know how to optimize a website properly. It’s all on-site work and some basic submissions to some directories.

Mr. Links: Yeah that’s what it starts with, but you have to admit that once you’re done with on-site optimization and the results are not there yet, you need to do link building in order to increase the rankings.

Mr. Ethical: Nothing of the sort, Mr. Links. Links will come by them selves if you have enough content that will attract links naturally.

Mr. Links: So how are these people going to find your website if links are what you need to be found in the first place? Those couple of basic submissions won’t give you high enough rankings, if at all, to be found by people that want to link to your content. It’s a chicken and the egg problem.

Mr. Ethical: Most websites already have a bunch of back links so that’s not really an issue. All you have to do is optimize the site and eventually enough people will find the site to get even higher rankings.

Mr. Links: But what about a site that is in a very competitive market and most top sites have many back links already? Wouldn’t you want to get some more links?

Mr. Ethical: Link schemes are unethical.

Mr. Links: Unethical link schemes are unethical.

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Mr. Ethical: Natural links are ethical.

Mr. Links: And links obtained through other types of ethical marketing?

Mr. Ethical: Other types of ethical marketing?

Mr. Links: Yes, advertising for example. Isn’t advertising a very natural business?

Mr. Ethical: Bought links are unethical because links need to be relevant.

Mr. Links: What about relevant bought links?

Mr. Ethical: Natural links don’t cost anything.

Mr. Links: And how much time does it take for links to naturally occur?

Mr. Ethical: Doesn’t matter. You have to do everything ethically. And obviously you don’t know how to optimize a website because you think you need links to get high rankings.

Mr. Links: But you do too. You just said that most sites already have a bunch of back links. In fact, you said that natural links will help you get higher rankings. So you actually agree that for high rankings you do need links.

Mr. Ethical: Everything needs to be done ethical.

Mr. Links: Does that include selecting clients that are in not the most competitive markets?

Mr. Links: Never mind answering that.
Can Googlebot follow links in Flash or JavaScript

While Googlebot can identify links in JavaScript, it cannot follow those links. Nor can it follow links in Flash.

Therefore I recommend having your links elsewhere on the page. It is OK to have links in flash or JavaScript but you need to account for the crawlers not finding them. Therefore the use of a sitemap can help get those links found and crawled.

As alternatives I know there are menus which use JavaScript and CSS to output a very similar looking navigation system to what you commonly see with JavaScript navigation yet uses static hyperlinks which crawlers can follow. Therefore do a little research and you should be able to find a spiderable alternative to whatever type of navigation your site currently has.

Overall, while I didn’t learn anything earth shattering, it was good to get validation “from the horses mouth” so to speak.

I guess it just goes to show you that there is enough information out there on the forums and blogs. The question becomes determine which of that information is valid and which isn’t. But that, I’m afraid, usually comes with time and experience.

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<h1>Discussion between Two SEO´s</h1> Author: <a href='http://www.articleseen.com/profile_Plumstech.aspx'>Plumstech</a> 
Mr. Ethical: There is no need for link building if you know how to optimize a website properly. It’s all on-site work and some basic submissions to some directories.

Mr. Links: Yeah that’s what it starts with, but you have to admit that once you’re done with on-site optimization and the results are not there yet, you need to do link building in order to increase the rankings.

Mr. Ethical: Nothing of the sort, Mr. Links. Links will come by them selves if you have enough content that will attract links naturally.

Mr. Links: So how are these people going to find your website if links are what you need to be found in the first place? Those couple of basic submissions won’t give you high enough rankings, if at all, to be found by people that want to link to your content. It’s a chicken and the egg problem.

Mr. Ethical: Most websites already have a bunch of back links so that’s not really an issue. All you have to do is optimize the site and eventually enough people will find the site to get even higher rankings.

Mr. Links: But what about a site that is in a very competitive market and most top sites have many back links already? Wouldn’t you want to get some more links?

Mr. Ethical: Link schemes are unethical.

Mr. Links: Unethical link schemes are unethical.

.
.
.

Mr. Ethical: Natural links are ethical.

Mr. Links: And links obtained through other types of ethical marketing?

Mr. Ethical: Other types of ethical marketing?

Mr. Links: Yes, advertising for example. Isn’t advertising a very natural business?

Mr. Ethical: Bought links are unethical because links need to be relevant.

Mr. Links: What about relevant bought links?

Mr. Ethical: Natural links don’t cost anything.

Mr. Links: And how much time does it take for links to naturally occur?

Mr. Ethical: Doesn’t matter. You have to do everything ethically. And obviously you don’t know how to optimize a website because you think you need links to get high rankings.

Mr. Links: But you do too. You just said that most sites already have a bunch of back links. In fact, you said that natural links will help you get higher rankings. So you actually agree that for high rankings you do need links.

Mr. Ethical: Everything needs to be done ethical.

Mr. Links: Does that include selecting clients that are in not the most competitive markets?

Mr. Links: Never mind answering that.
Can Googlebot follow links in Flash or JavaScript

While Googlebot can identify links in JavaScript, it cannot follow those links. Nor can it follow links in Flash.

Therefore I recommend having your links elsewhere on the page. It is OK to have links in flash or JavaScript but you need to account for the crawlers not finding them. Therefore the use of a sitemap can help get those links found and crawled.

As alternatives I know there are menus which use JavaScript and CSS to output a very similar looking navigation system to what you commonly see with JavaScript navigation yet uses static hyperlinks which crawlers can follow. Therefore do a little research and you should be able to find a spiderable alternative to whatever type of navigation your site currently has.

Overall, while I didn’t learn anything earth shattering, it was good to get validation “from the horses mouth” so to speak.

I guess it just goes to show you that there is enough information out there on the forums and blogs. The question becomes determine which of that information is valid and which isn’t. But that, I’m afraid, usually comes with time and experience.

About the Author: Hire <a rel="nofollow" href="http://www.plumstech.com/">SEO Expert</a> just for $250 per month. We are a India based SEO ( Search Engine Optimization) company, working as an <a rel="nofollow" href="http://www.plumstech.com/">seo specialist</a> outsourced vendor for many reputed SEO agency based in USA, UK, Canada and Australia. Article Source: <a href='http://www.articleseen.com/Article_Discussion-between-Two-SEO´s_90345.aspx'> http://www.articleseen.com/Article_Discussion between Two SEO´s_90345.aspx</a>

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Hire SEO Expert just for $250 per month. We are a India based SEO ( Search Engine Optimization) company, working as an seo specialist outsourced vendor for many reputed SEO agency based in USA, UK, Canada and Australia.

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