Discover all about the benefits of Podcasting

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Discover all about the benefits of Podcasting

Posted On : Mar-22-2011 | seen (493) times | Article Word Count : 638 |

One of the benefits of podcasting is that it enables you to build a lifelong relationship with your site’s visitors. Podcasts are considered to be the ‘voice’ of your company. Podcasts are likely to benefit your business if you make use of the podcast to provide people insight into your industry or teach people new skills.

Presently, ‘podcasting’ is becoming a more familiar term with the Internet users. A podcast is basically an audio file that can be listened to while browsing a site. Subscription options can be availed with podcasts and computers with internet connection or MP3 can be used to listen to a podcast.

What is podcasting?

The online audio content which is delivered by means of a RSS feed is known as ‘podcasting’. In fact, it functions in a similar manner as that of the RSS feed reader. The difference lies in the fact that your subscribing feed comprises of an embedded audio file. Podcasting enables you to see or listen to the information as per your convenience. Podcasts cover various topics, from health recipes to programming.

The Benefits of Podcasting

In terms of business, several areas can profit from the benefits of podcasting. A new section of web audience can be availed by you. New and innovative media can be invited by people so as to reach them. Audio podcasts enable people to work with other applications or surf other sites while listening to it.

A practical application of a podcast is that you can get updated with the latest podcast news by means of a computer or mobile podcasting device that can be fitted with software hat to check for new news at small intervals. Some of the podcasting applications that are used often are Product Development and Launch, Press Release and Customer Support.

Podcasting are used in the following areas:

• Brand promotional clips and interviews
• Self-instructional walking tours offering informational content
• News coverage
• Storytelling to the visually challenged children
• How-to-operate training materials etc.

One of the benefits of podcasting is that it enables you to build a lifelong relationship with your site’s visitors. Podcasts are considered to be the ‘voice’ of your company. The voice allows you to be more engaged with the customers and develop trust in the relationship. People who are drawn to the podcasts exhibit a genuine interest in the services and products of your company as podcasts are optional features and can be ignored if not interested.

By means of podcasting, you can display your expertise in your field or niche; provide a deep sense of knowledge and business to your clients. Your level of acceptance can also be portrayed far and wide to your clients. The benefits might also include great advertising revenues. The popularity of your podcasts might bring in advertisers to buy your advertising slots. In the long run, the depletion of your customer base can be prevented by means of podcasting as it enables you to respond promptly to the concerns and feedback of the customers. In this manner, it can provide more value to the customers, current leads and followers.

Running a successful podcasting program

Before considering the benefits of podcasting, you need to take into consideration the circumstances and expectations. Firstly, your target audience must be determined and then you need to assess whether podcasting will reach the right customer segment. While opting for podcasting, the topic that you are going to broadcast should be given prime importance.

Only that content is likely to be accepted by viewers that either has some value or provides some insight into the underlying technology of your product or provides a demo of your product. Those of you are trying to use a podcast as an ‘infomercial’ to advertise your product, are unlikely to gain any regular subscribers. Podcasts are likely to benefit your business if you make use of the podcast to provide people insight into your industry or teach people new skills. Another essential feature of podcasting is that it should be updated regularly with new and insightful content.

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<h1>Discover all about the benefits of Podcasting</h1> Author: <a href='http://www.articleseen.com/profile_TaniaParsons.aspx'>TaniaParsons</a> Presently, ‘podcasting’ is becoming a more familiar term with the Internet users. A podcast is basically an audio file that can be listened to while browsing a site. Subscription options can be availed with podcasts and computers with internet connection or MP3 can be used to listen to a podcast.

What is podcasting?

The online audio content which is delivered by means of a RSS feed is known as ‘podcasting’. In fact, it functions in a similar manner as that of the RSS feed reader. The difference lies in the fact that your subscribing feed comprises of an embedded audio file. Podcasting enables you to see or listen to the information as per your convenience. Podcasts cover various topics, from health recipes to programming.

The Benefits of Podcasting

In terms of business, several areas can profit from the benefits of podcasting. A new section of web audience can be availed by you. New and innovative media can be invited by people so as to reach them. Audio podcasts enable people to work with other applications or surf other sites while listening to it.

A practical application of a podcast is that you can get updated with the latest podcast news by means of a computer or mobile podcasting device that can be fitted with software hat to check for new news at small intervals. Some of the podcasting applications that are used often are Product Development and Launch, Press Release and Customer Support.

Podcasting are used in the following areas:

•	Brand promotional clips and interviews
•	Self-instructional walking tours offering informational content
•	News coverage
•	Storytelling to the visually challenged children
•	How-to-operate training materials etc.

One of the benefits of podcasting is that it enables you to build a lifelong relationship with your site’s visitors. Podcasts are considered to be the ‘voice’ of your company. The voice allows you to be more engaged with the customers and develop trust in the relationship. People who are drawn to the podcasts exhibit a genuine interest in the services and products of your company as podcasts are optional features and can be ignored if not interested.

By means of podcasting, you can display your expertise in your field or niche; provide a deep sense of knowledge and business to your clients. Your level of acceptance can also be portrayed far and wide to your clients. The benefits might also include great advertising revenues. The popularity of your podcasts might bring in advertisers to buy your advertising slots. In the long run, the depletion of your customer base can be prevented by means of podcasting as it enables you to respond promptly to the concerns and feedback of the customers. In this manner, it can provide more value to the customers, current leads and followers.

Running a successful podcasting program

Before considering the benefits of podcasting, you need to take into consideration the circumstances and expectations. Firstly, your target audience must be determined and then you need to assess whether podcasting will reach the right customer segment. While opting for podcasting, the topic that you are going to broadcast should be given prime importance.

Only that content is likely to be accepted by viewers that either has some value or provides some insight into the underlying technology of your product or provides a demo of your product. Those of you are trying to use a podcast as an ‘infomercial’ to advertise your product, are unlikely to gain any regular subscribers. Podcasts are likely to benefit your business if you make use of the podcast to provide people insight into your industry or teach people new skills. Another essential feature of podcasting is that it should be updated regularly with new and insightful content. 
About the Author: Tania is an experienced business mentor. If you are just starting out with your online business, a seasoned IM Pro, have an MLM or network marketing business, then Tania can show you how to have Success using The Six Figure Mentors as your building blocks platform and together with her personal mentoring and coaching, would make all the difference.

To find out more about Tania & The Six Figure Mentors <a target="_new" rel="nofollow" href="http://thesixfigurementorssuccess.com">Click Her Article Source: <a href='http://www.articleseen.com/Article_Discover-all-about-the-benefits-of-Podcasting_56733.aspx'> http://www.articleseen.com/Article_Discover all about the benefits of Podcasting_56733.aspx</a>

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Author Resource :
Tania is an experienced business mentor. If you are just starting out with your online business, a seasoned IM Pro, have an MLM or network marketing business, then Tania can show you how to have Success using The Six Figure Mentors as your building blocks platform and together with her personal mentoring and coaching, would make all the difference.

To find out more about Tania & The Six Figure Mentors Click Her

Keywords : the benefits of podcasting,

Category : Internet Business : Internet Marketing

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