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Difference between Search Engine Optimization and Search Engine Marketing
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Posted On :
Sep-28-2011
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Article Word Count :
430
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The terms Search Engine Optimization and Search Engine Marketing are often confused and are used interchangeably in media and advertisements. But in this realistic world both the terms are different from each other and function on different parameters.
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In fact Search Engine Optimization or SEO works on sites promotion by using "On-page optimization" and "Off-page optimization" as the two main components. Though it may take a year to achieve decent rankings in Google but it is the most effective way to promote your business online. On the other side a Search Engine Marketing or SEM mainly refers to the text or newsletter advertisements which appear on the right side of search engine results pages. The advertisements are purchased by Google's AdWords which is the main advertising product and main source of revenue. The advantage of SEM is the fact that it holds instant qualified traffic to a particular website; this can be done by optimizing the text ads on the search engines. It can happen that sometimes you might face a click fraud issue, where a competitor deliberately clicks on your advertisements, causing diminution in your revenue. Although, to fight and stop such fraud issues, PPC system are used to sort out the problem but it seems that at a certain point of time they fade out.
SEO on the other hand is a longer period, and utilizes the best web design standards. Rigid link building service, usage of on page optimization and a perfect original content is all what you need as a SEO service. It might happen that at a certain period the client would be frustrated for not seeing his website ranked high in the major search engine. This happens due to overdoing the Search Engine Optimization for a particular website, this results in over optimization penalty. It is therefore, the client must understand the character of SEO and at the end of day patience would cost him. It might sometimes happen that many individual firms would crow for ranking your website on the top 5 rankings, which is totally impossible. This might end up in risking your website and eventually band it on all the major search engines. This can be corrected if you hand over your project to a company that practices white hat optimization method that would offer thick traffic to your website.
Search Engine Optimization in Atlanta is one such company that deals with SEO services and practices the white hat techniques to optimize website ranking in every search engine. At the end of the day it would totally depend on you to choose a web designing company that offers SEO and SEM services. After all, your primary goal is to maximize global traffic to your website and profit on the services by collecting thick revenue on your business.
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Article Source :
http://www.articleseen.com/Article_Difference between Search Engine Optimization and Search Engine Marketing_86371.aspx
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Author Resource :
Fellicia Smith works for Search Engine Optimization in Atlanta. She is a SEO developer and currently working on different web design packages. Take a look on the website of alvicreatives.com and know about the author and other products.
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Keywords :
search engine optimization in atlanta, web design in atlanta, seo service in atlanta, web design packages, web designing company,
Category :
Internet Business
:
Web Design
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