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Developing an SEO Strategy for Your Small Business
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Posted On :
Sep-22-2011
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Article Word Count :
504
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Developing a working SEO strategy can be an overwhelming process for a small business to tackle, however here are five important steps that one can follow to guide you in implementing a successful SEO strategy for your business: Step one making a list of keywords or keyword phrases. This step should be carefully thought out because when the right keywords or keyword phrase is chosen and strategically placed into a website.
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Developing a working SEO strategy can be an overwhelming process for a small business to tackle, however here are five important steps that one can follow to guide you in implementing a successful SEO strategy for your business: Step one making a list of keywords or keyword phrases. This step should be carefully thought out because when the right keywords or keyword phrase is chosen and strategically placed into a website. It can boost the websites rankings substantially. Keywords are the foundation of the SEO process. Google made this process easy for you by developing a tool called the Google’s Keyword Tool, with this tool you can just plug in the keywords and find a variety of different word variations that correspond to your business. In step Two, the keywords chosen to directly linked to your website to the internet are developed into individual web pages that are specifically focused on the keywords chosen and there related content. This process helps to boost website rankings create a foundation to attract traffic to you. In step three, the optimized pages with related content such as, blogs, articles, and press releases are used to engaging and encourage others too share there experiences and thoughts that relate to your business.
Setting up a blog is simple all you need is an email address and something interesting to say relating to your business. Step four, is the process of developing a link building plan. Link building is an ongoing process of directing traffic to your website. When creating links its better too have quality over quantity. Sometime reciprocal linking are developed and used. This is when there is an exchange of links made between two webmasters that make an agreement to work together. After linking together a number of different links the website hopefully will become popular creating better rankings, creditability and visibility. This ultimately leads to a boost in sales and better opportunity to get indexed by search engines. Step five is staying current on SEO news and practices; it is good to track your businesses progresses daily, weekly and monthly. A good way to do this is by keeping a monthly dashboard on Excel or using web analytics. Web analytics, is the process of measuring, analyzing and collecting of all forms of internet data for the purposes of staying current, optimized and ranking top on the popular search engine sites. There are two types of web analytics off-site and on-site. The off-site refers to the measurement of your website’s potential and the current buzz that is on the whole internet at the time. On-site analytics refers to the analysis of visitors that click on your website and there journey while exploring your page. As you can see there are many important variables to consider and track while, attempting to stay optimized on the World Wide Web permanently. It’s important to track how many hits your site gets continuously. Monitoring this traffic is the best way to keep your website indexed, popular and optimized.
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Article Source :
http://www.articleseen.com/Article_Developing an SEO Strategy for Your Small Business_84748.aspx
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Author Resource :
To learn more about SEO Marketing or Organic SEO please visit organicseomarketing.com
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Keywords :
seo marketing, organic seo,
Category :
Internet Business
:
SEO
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