Demystifying Search Engine Optimization

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Demystifying Search Engine Optimization

Posted On : Apr-07-2010 | seen (366) times | Article Word Count : 1003 |

Part 1 - The Players
Search engines like Google, Yahoo, Altavista, MSN Search, and others, have become indispensable as personal and business tools to find what we all need on the World Wide Web. As website owners, we know that to take advantage of this reality we must optimize our websites for search engines. However, there is much confusion, misunderstanding, myth, and even fraud in this area. To demystify the subject, and provide the tools to make intelligent, informed decisions, and for our web sites, it is useful to identify the main actors, to understand how they actually work the search engines and follow the money. By understanding the motives involved, one can gain a better understanding of the issues landscape. In business, there is no greater motivation than money.

There are two major players in the field of search engine optimization - the search engine companies (like Google), and the Search Engine Optimization (SEO) companies (they are many, no big names stand out).

Business Search Engine: How do search engine companies (Google) make money? Mainly advertising. Why those advertisers paid using a search engine \’s website to promote their products? Eyeballs ... many of them! How does a search engine company to get the eyeballs? By providing a tool (the search service) that works very well, giving reliable results, useful, relevant and current keyword searches. It is in the best interest of an enterprise search engine to index as many sites as possible, as often as possible and have a classification mechanism that will provide accurate results for search keywords on those websites.

This is worth repeating: if the search engines want to list your site in their index! In addition, they want to rank it as accurately as possible. No need to fool the search engines to find or in the ranking of your website. In fact, several common practices used to deceive the search engines ranking a site higher than it can have quite the opposite result. Search engine companies actively research and development of techniques such as how to counter them in order to maintain the accuracy and integrity of its search results. So if the search engine companies want to position your site as well, why good results seems so difficult and mysterious?

1. There are three main reasons for this: The exact ranking algorithm used by search engine companies is a tightly guarded secret. So we, as website owners or developers, you can not know precisely how to respond to it. Also, different search engine companies may use different algorithms and regularly updated algorithms.

2. As a result of any effort to optimize your website is always a trade-off between maximizing results for a particular set of terms and the narrowing of the scope of potential. In other words, one can not have it both ways; every possible keyword for your product or service, and a specific set of keywords optimized.

3. The total amount of traffic to a web site is not determined solely by the search engine optimization. Traditional marketing can significantly affect the results and these would be difficult to separate the results from SEO.

It is in the interest of the company SEO for \ "above \" to increase traffic to a Web site in ways not available to a web site owner and apparently able to overcome the ability of web designers and developers. In short, keeping the methods they use as a mystery is in your interest.

We at Back2Front - The Web Site People have worked with clients who have opted to use SEO companies, besides the optimization we offer as part of our management service. We also heard reports of new customers who have tried these services before coming to us. In both cases we have seen that there is rarely a perception of a good return on investment. Why is this?

* Optimizing your website for search engines should be done as part of website development. The way the site was developed, coded, and affects the results in writing - often dramatically. Most SEO companies (they do not usually create websites) come in after the fact, and have no control over how the site was built. Trying to optimize a website with keyword settings in a poorly constructed site is like trying to shore up the foundations of a building with several coats of paint.

* Optimization is an ongoing process, something that should be reviewed periodically as part of the management of a website. As the new competition is connected and it conducts business, changes should be made to your site \ 's SEO to compensate. Most SEO companies do not have the necessary long-term partnership with clients to achieve this.

* The expectations of website owners (in part driven by the \ s SEO company promises) are often unrealistic. Search engine optimization companies often charge $ 500 more for their services. Used for this kind of money, expectations are understandably high. But know this: If an SEO company promises a number of placing your website on Google, don t try \ 'with them. That statement is misleading at best and down right fraudulent at worst. Just for fun you might ask: \ "number as a search term? \" If your answer is your domain name, ie \ "back2front.ca, \" well duh! I can guarantee that! You'll get that regardless, because the domain name must, by definition, be unique. If they say you can get one for some search terms number, for example, "web design, \" and then ask, \ "what I can get as compensation if you can not number one? \" The hope says the money, because I bet sa \ 'insurance that will pay! Think about it: this is a company that guarantees the results of a third party has no control over.

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<h1>Demystifying Search Engine Optimization</h1> Author: <a href='http://www.articleseen.com/profile_Jimmimark.aspx'>Jimmimark</a> Part 1 - The Players 
Search engines like Google, Yahoo, Altavista, MSN Search, and others, have become indispensable as personal and business tools to find what we all need on the World Wide Web. As website owners, we know that to take advantage of this reality we must optimize our websites for search engines. However, there is much confusion, misunderstanding, myth, and even fraud in this area. To demystify the subject, and provide the tools to make intelligent, informed decisions, and for our web sites, it is useful to identify the main actors, to understand how they actually work the search engines and follow the money. By understanding the motives involved, one can gain a better understanding of the issues landscape. In business, there is no greater motivation than money.

There are two major players in the field of search engine optimization - the search engine companies (like Google), and the Search Engine Optimization (SEO) companies (they are many, no big names stand out).

Business Search Engine: How do search engine companies (Google) make money? Mainly advertising. Why those advertisers paid using a search engine \’s website to promote their products? Eyeballs ... many of them! How does a search engine company to get the eyeballs? By providing a tool (the search service) that works very well, giving reliable results, useful, relevant and current keyword searches. It is in the best interest of an enterprise search engine to index as many sites as possible, as often as possible and have a classification mechanism that will provide accurate results for search keywords on those websites.

This is worth repeating: if the search engines want to list your site in their index! In addition, they want to rank it as accurately as possible. No need to fool the search engines to find or in the ranking of your website. In fact, several common practices used to deceive the search engines ranking a site higher than it can have quite the opposite result. Search engine companies actively research and development of techniques such as how to counter them in order to maintain the accuracy and integrity of its search results. So if the search engine companies want to position your site as well, why good results seems so difficult and mysterious?

1. There are three main reasons for this: The exact ranking algorithm used by search engine companies is a tightly guarded secret. So we, as website owners or developers, you can not know precisely how to respond to it. Also, different search engine companies may use different algorithms and regularly updated algorithms.

2. As a result of any effort to optimize your website is always a trade-off between maximizing results for a particular set of terms and the narrowing of the scope of potential. In other words, one can not have it both ways; every possible keyword for your product or service, and a specific set of keywords optimized.
 
3. The total amount of traffic to a web site is not determined solely by the search engine optimization. Traditional marketing can significantly affect the results and these would be difficult to separate the results from SEO.

It is in the interest of the company SEO for \ "above \" to increase traffic to a Web site in ways not available to a web site owner and apparently able to overcome the ability of web designers and developers. In short, keeping the methods they use as a mystery is in your interest.

We at Back2Front - The Web Site People have worked with clients who have opted to use SEO companies, besides the optimization we offer as part of our management service. We also heard reports of new customers who have tried these services before coming to us. In both cases we have seen that there is rarely a perception of a good return on investment. Why is this?

* Optimizing your website for search engines should be done as part of website development. The way the site was developed, coded, and affects the results in writing - often dramatically. Most SEO companies (they do not usually create websites) come in after the fact, and have no control over how the site was built. Trying to optimize a website with keyword settings in a poorly constructed site is like trying to shore up the foundations of a building with several coats of paint.

* Optimization is an ongoing process, something that should be reviewed periodically as part of the management of a website. As the new competition is connected and it conducts business, changes should be made to your site \ 's SEO to compensate. Most SEO companies do not have the necessary long-term partnership with clients to achieve this.

* The expectations of website owners (in part driven by the \ s SEO company promises) are often unrealistic. Search engine optimization companies often charge $ 500 more for their services. Used for this kind of money, expectations are understandably high. But know this: If an SEO company promises a number of placing your website on Google, don t try \ 'with them. That statement is misleading at best and down right fraudulent at worst. Just for fun you might ask: \ "number as a search term? \" If your answer is your domain name, ie \ "back2front.ca, \" well duh! I can guarantee that! You'll get that regardless, because the domain name must, by definition, be unique. If they say you can get one for some search terms number, for example, "web design, \" and then ask, \ "what I can get as compensation if you can not number one? \" The hope says the money, because I bet sa \ 'insurance that will pay! Think about it: this is a company that guarantees the results of a third party has no control over.About the Author: 
Author is an associate editor for <a rel="nofollow" href="http://www.suaveinfotech.com">Seo Services india</a>. Get all possible information about <a rel="nofollow" href="http://www.suaveinfotech.com/website-designing-services.html">web designing india</a> and <a rel="nofollow" href="http://www.suaveinfotech.com/seo-services-india.html">SEO Services India</a>. We also provide information about Link Building and Internet Marketing Services. Article Source: <a href='http://www.articleseen.com/Article_Demystifying-Search-Engine-Optimization_15684.aspx'> http://www.articleseen.com/Article_Demystifying Search Engine Optimization_15684.aspx</a>

Article Source : http://www.articleseen.com/Article_Demystifying Search Engine Optimization_15684.aspx

Author Resource :

Author is an associate editor for Seo Services india. Get all possible information about web designing india and SEO Services India. We also provide information about Link Building and Internet Marketing Services.

Keywords : Seo Company India, Seo Services india, Web Designing India,

Category : Internet Business : SEO

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