Dealer Finance can be the Answer Customers are Seeking
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Posted On :
Jun-15-2010
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Article Word Count :
468
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When your customers are searching for a vehicle, there are two questions commonly contemplated. Firstly, “how will I fund it?”
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When your customers are searching for a vehicle, there are two questions commonly contemplated. Firstly, “how will I fund it?”
This question raises thoughts that differ between people - a mother may be concerned about the safety of her children and is seeking a reliable car, but does not want to put her home at risk through an unsecured loan; a professional may be concerned about future redundancy. Whatever the concern may be, it raises alarm for many and plants doubts about whether to hold off, at least until the market picks up again.
With the end of the scrappage scheme creating an uncomfortable vibe throughout the motor industry, it is important to make use of the opportunities available. When answering the question, “how will I fund a vehicle?” dealerships must be proactive in providing information to assist and reassure.
Carlyle Finance wanted to gain more insight into what opportunities were available to boost vehicle sales. A survey was conducted on customers that entered the showroom, applied for dealer finance, but chose not to progress it further. Worryingly, over half didn’t purchase the vehicle.
Of the 41% of customers that did purchase a vehicle, the survey revealed that 50% took out a bank loan, 45% used cash and 5% used a credit card to fund their new car. Whilst these options are suitable for some, they can be limited for others, especially given the economic climate. Banks loans are becoming harder to obtain and are sometimes held against a person’s house or possessions, exposing them to risk. Saving can be difficult with limited interest being awarded at present. Therefore, whilst these candidates had success in funding a vehicle, there is an opportunity to promote dealer finance to those that are not using these means.
The survey showed that although over half did not purchase a vehicle, 60% of them would consider dealer finance when they do change their car. The survey shows a positive reassurance that there are customers that have not yet purchased their desired vehicle but are open to dealer finance. This presents an opportunity to increase sales through providing reassurance. Carlyle Finance delivers quality products including HP products that are secured against the vehicle, not their homes and a Time Out product that gives the customer a rest from paying for one month a year. Further, insurance can be purchased alongside finance, to protect against unemployment.
Once this is in place, the question the customer considers is, “what car is right for me?” After affordability, finding the right car is the next biggest priority. If you can offer a car to suit the needs of your customers, then everything is in place to increase your sales and attract at least 60% more customers.
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Article Source :
http://www.articleseen.com/Article_Dealer Finance can be the Answer Customers are Seeking_22182.aspx
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Author Resource :
The author of this article knows how to finance a car. The author has written many articles on dealer finance. For more information on best car loan visit carlylefinance.com
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Keywords :
finance a car, dealer finance, loan advice, car finance deals, car finance uk, car on finance, best car loan, carlylefinance, ,
Category :
Finance
:
Finance
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