Data mining: how does it affect SEO?
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Posted On :
Apr-13-2010
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Article Word Count :
517
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It’s almost impossible to achieve first page SEO rankings without help from a search engine optimization company. With billions of queries a month, the top search engines like Google and Yahoo are constantly revising their methods of gathering data.
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It’s almost impossible to achieve first page SEO rankings without help from a search engine optimization company. With billions of queries a month, the top search engines like Google and Yahoo are constantly revising their methods of gathering data, and most of their strategies are a mystery to those not directly involved with the business.
When planning your link building strategies, it’s important to remember that search engine optimization is as important to Yahoo as it is to you. Search engines routinely perform data analysis in their search logs to uncover trends. These include gender, location, time of day, time of year and so on. They use this data to decide what advertisements and content to show people who are searching for information.
This was brought to the fore recently, when a temporal targeting patent was granted to Yahoo. It sounds like something Doctor Who would use, but it details the way Yahoo might collate data from a period of up to 10 years. This would be used to decide what content to show people who view adverts and other content on Yahoo pages, and on the pages of sites displaying Yahoo links.
It’s important to realise the patent is still in its developmental stages, but forewarned is forearmed in the world of search engine optimization. Right now, search engine reputation management firms are looking at ways in which it might benefit their clients. So, what does the patent suggest? Well, the program would be highly complex, using a temporal targeting system that would home in on times of day, year, week etc when content such as display ads were viewed. In addition, the tool may use previous search history results to determine the current or future popularity of a product or service that may prove useful for targeting.
When setting up SEO strategies, link building services make use of the fact that, when Yahoo displays search results, it also displays sponsored ads. These are based on the queries and keywords used in the search. However, in less common queries it often happens that there is no advert suitable to link up to the content. In this case, temporal information might help provide ads to fill that gap. By looking at real-time data, certain short-term trends might become obvious. For example, people would normally search for relaxing hot drink remedies in the early hours of the evening, before they go to bed. But what about the insomniacs, the people who can’t sleep?
The Yahoo patent could turn out to be one of the best SEO tools on the market. People running foreign or stock exchange websites would know exactly when peaks on searches occur. Someone selling age-related skincare products could mark seasonal trends. For example, the party season might start the night before for a pre-teen, but several weeks ahead for someone wanting to look good in their forties.
The Yahoo application uses historic as well as real-time data to analyse peaks and trends, so is relevant to search engine optimisation in all types of disciplines, both consumer based and business-to-business.
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Article Source :
http://www.articleseen.com/Article_Data mining: how does it affect SEO?_16166.aspx
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Author Resource :
The Article is written by searchengineoptimization.co.uk providing SEO Services and Search Engine Optimization Services. Visit http://www.searchengineoptimization.co.uk for more information on searchengineoptimization.co.uk Products & Services
___________________________Copyright information This article is free for r
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Keywords :
Search Engine Optimization, Search Engine Optimisation, SEO, Search Engine Optimization Company,
Category :
Internet Business
:
SEO
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