Creative Ideas for Email Newsletters

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<h1>Creative Ideas for Email Newsletters </h1><strong> Author: <a href='http://www.articleseen.com/profile_Anna James.aspx'>Anna James</a></strong><br /><p> A lot of creativity goes into designing an email newsletter especially when developing your unique newsletter template. It is important to consider not only your corporate colors and the message in your newsletters but also the visual appeal it will have on the recipient. You only have a few seconds to make a positive impact on your reader, so include the following ideas to your newsletter for better effect. 1. Font Type, Size and Colors The ideal newsletter uses a maximum of 3 or 4 different fonts in its content to highlight different parts of the message. The largest font should be for the main header, followed by medium font for the actual content. You can have another different size for the call to action which should be visible at a glance. As for colors, you can go with variations of your website’s color scheme, and avoid using serif type fonts. Sans serif fonts look much neater and make scheming through the text a lot easier. 2. Image Placement on the Newsletter Every good email campaign accompanies messages and newsletters with images. On the newsletter, your company logo should appear on the upper left corner of the message because it is the general direction that we look when reading. Also give all the images links so that the reader can click through if the image appeals more than the text, which does happen a lot in email messages. 3. Minimal Message Scrolling Another tip is that you should format your template such that you can put in all the content you require with as little scrolling as possible. This means that you need to word your messages with short, precise sentences, use images appropriately, without squeezing the content together to minimize space. Email readers prefer to read a message that fits the screen, not long, elaborate messages that require them to keep scrolling. When you design your newsletter with this in mind, you will have a better chance of keeping the reader’s attention. 4. Refresh Your Newsletter Template over Time The ideal email marketing plan allows you to send out newsletters once every week or every fortnight to avoid flooding your recipients’ inbox folders with messages. This frequency is reasonable enough so that you only require to change your newsletter format once in 6 months. It will give your subscribers a pleasant surprise the next time they receive your newsletter and keep them loyal to your business. These ideas should help you design an effective and appealing newsletter to send to your customers. Get creative and improve your marketing methods to improve your profits today. </p><strong>About the Author:</strong><br />Lucy James is currently working as an <a rel="nofollow" href="http://www.26.co.uk">email marketing</a> consultant in a leading IT firm. Her responsibilities include reviewing the weekly <a rel="nofollow" href="http://www.26.co.uk">email newsletter</a> which is sent through their <a rel="nofollow" href="http://www.26.co.uk/features">email campaign</a> software.<p> Article Source: <a href='http://www.articleseen.com/Article_Creative-Ideas-for-Email-Newsletters_39228.aspx'> http://www.articleseen.com/Article_Creative Ideas for Email Newsletters _39228.aspx</a></p>

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Keywords : email newsletter, email marketing, email software, email campaign,

Category : Internet Business : Email Marketing