Creating a Sense of Urgent with your Direct Mail
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Posted On :
Apr-26-2013
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Article Word Count :
541
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These days, direct mail marketing is a rather tricky business. You want potential leads to turn into customers, and to do that, you have to create a sense of urgency.
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These days, direct mail marketing is a rather tricky business. You want potential leads to turn into customers, and to do that, you have to create a sense of urgency. At the same time though, if you create too much urgency it can make you like Chicken Little. So how do you you walk that fine line successfully? These tips can help.
First, it’s important to note that creating that sense of urgency may only come with the second, third, or fourth draft. When you’re creating marketing copy, the first draft is never good enough, so don’t expect it to be. Pour your heart and soul into the first draft, but understand that you’re going to have to revise it to get what you’re looking for.
One of the best ways to make your copy a bit more urgent is to start omitting part of what you’ve written. You may need to trim much of the first part of what you wrote so that you aren’t building up to what you wanted to say. Instead, you’re just saying it.
Along with that, make certain that you leave out any of those needless words. With a statement like “The benefits are clear. Buy my product now,” you can easily leave out at least four or five words to help create the must-act response. In many cases, those needless words will be adjectives, so don’t hesitate to take them out.
You should also move quickly through your copy. Sticking with any given idea for too long will ensure that you lose readers. Remember, with marketing copy, shorter is always going to be better. That applies to sentences as well as entire paragraphs.
Use incentives in your direct mail. There are many different incentives you can offer to potential customers to help get your foot in the door with your product line or your services. Here are a few incentive tips:
Trendy gadgets are one excellent choice. Giving away a free solar cell phone charger with every consultation is one great way to get people through the door and show them what you have to offer.
A special shopping experience can be a real bonus for some customers. You could offer something like a free bonus night where certain customers have the chance to come through your store and grab free samples of many products you’re offering. They may not come to you if you simply offer a few early bird specials, but give them an entire shopping experience, and they’ll be willing participants.
Coupons are the tried and true incentive, and they do still work, but you have to be a bit more careful and a little less frugal than you once did. Customers these days are looking for real deals, and whether you want to simply offer them a free gift card to your store with any purchase or you’re going to give them 50% off their first visit, the key with coupons is to make them truly worthy of the customer’s time.
You want your potential customers to know acting now is important, and you can do that by infusing that urgent tone into everything you write on your marketing flyers.
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Article Source :
http://www.articleseen.com/Article_Creating a Sense of Urgent with your Direct Mail_262821.aspx
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Author Resource :
Article Source: Mudlick Mail
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Keywords :
potential leads, Chicken Little, Mudlick Mail ,
Category :
Business
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Business
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