Creating a Killer Plan for Generating Contractor Leads
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Posted On :
May-19-2010
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Article Word Count :
510
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Any business needs a good marketing plan and generating contractor leads is no different. Marketing online, you’ll find, has a lot of differences than the traditional methods you’re used to.
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Any business needs a good marketing plan and generating contractor leads is no different. Marketing online, you’ll find, has a lot of differences than the traditional methods you’re used to.
As an electrician, remodeler or general contractor, you're witnessing some pretty dramatic changes in your market place and perhaps a reduction in the number of contractor leads you're getting into your sales channels. America and the rest of the world are in a great period of change right now. Customers have tightened their belts and traditional methods of marketing no longer work like they used to. However, periods of great change can also be an opportunity for great wealth to be made for the savvy business person.
Generating leads for contractors in today's environment may mean a change in the marketing plan. Success on the Internet is integral to your increased profits. Today over 1 billion local searches are performed every month, and that number is just going up. Are you ready? Is your business positioned properly to take advantage of the shift away from print and traditional advertising onto the Internet? Has your web site adapted to the new economy? Or is it the same as when times were better? Does it fit what your new potential customers are looking for? What they'll be comforted and impressed by? You can't afford to ignore this and you need a focused plan to make this transformation happen.
Thrifty is the new excess. Customers want to make good decisions about where they spend their money. They will search high and low, all sources to find someone they trust will do a good job. You know that your marketing plan must include all aspects of the internet, including social media outlets. Your company must survive and you have the drive for profit, but putting together an effective and comprehensive marking plan that covers all aspects of local shopping, paid search, Internet yellow pages, social networking, local media sites and pure local search engines is overwhelming.
To conquer this challenge a transformation of your marketing plan is probably necessary. Education on all aspects of the hottest outlets and techniques is the first step. A marketing plan can't be generated and validated without an understanding of where and what you're doing. A blind scatter shot approach is as bad as not doing anything.
Once you get that education, take action. The market is dynamic and the best way to learn is from applying the methods you've learned. Once you've begun to master these methods, leverage existing resources by teaching others in your organization. Not only will your mastery increase by teaching, but new perspectives will have a synergistic effect and increase the outcomes. Finally once your plan is implemented, monitor and measure the results. Keep conquering new keywords, and realize when your momentum has slowed. It’s a rigorous process, where skipping a step will lead to a lessened effect. Having a seasoned guide is the Surefire way to decrease the time to implement and maximize your sales leads and profits.
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Article Source :
http://www.articleseen.com/Article_Creating a Killer Plan for Generating Contractor Leads_19297.aspx
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Author Resource :
Chris Marentis, owner of GenNext Media LLC., is a successful Internet marketer, entrepreneur and creator of the Surefire Social system for contractor leads and small business lead generation and profits.
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Keywords :
contractor leads, marketing strategy, marketing plan, local search, social media, leads for contractors,
Category :
Internet Business
:
Internet Marketing
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