Creating A Brand Called The Schewels Customer Service
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Posted On :
Oct-26-2011
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Article Word Count :
456
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A company whose philosophy of ensuring that every customer is satisfied cannot but succeed in a highly competitive capitalist market. And in the furniture industry, one name stands out as the epitome of customer satisfaction. This is the 114-year old family-owned Schewel Furniture Company.
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A company whose philosophy of ensuring that every customer is satisfied cannot but succeed in a highly competitive capitalist market. And in the furniture industry, one name stands out as the epitome of customer satisfaction. This is the 114-year old family-owned Schewel Furniture Company. For more than a century, the Lynchburg, VA- based company has created a wide market following for having nurtured a reputation of carrying only the finest brands in home furnishings and appliances to create the signature American home for the upscale and middle classes.
However, while there are other furniture stores that offer the same thing, one business element that stands out is the renowned brand of Schewel customer service that has allowed the name to represent everything that is great about American business. And it is this brand that has allowed it to weather all the economic upheavals and the wars that have plagued 20th-century America and still grow to have 51 offices across three states with plans for more.
Brand management often revolves around a product or service. It can be television set or an airline service. In the case of the Schewel Company, there is no product involved since the company does not manufacture nor rebrand what it sells. Nonetheless, the Schewel name is associated with excellent service in the furniture industry. It starts with an excellent inventory of only the finest furniture and appliance brands in the consumer markets. From the time you enter the store and greeted by a professional sales team to its speedy check-out counters, customers go home with the feeling they are in good hands, even when they any complaint or have to get a refund, the renowned Schewel customer service is evident. It has carved an unmistakable brand awareness that has delighted customers for the last 117 years and continues to do so under the visionary leadership of its 4th generation Schewel.
Marc A. Schewel is the President and CEO of the company and ably assisted by his brother Elliot and sister Donna in the management team. From a seminal itinerant small furniture dealer who was his great grandfather Elias, who incorporated the company in 1917, Marc and his father Bert and grandfather Ben has grown the company throughout the 20th century to where it is today, But without the dedication to customer satisfaction, the Schewel customer service brand is known for, the company would not have been able to survive the great depression, two world wars, and the recent recession while still growing to open several stores in Virginia, West Virginia and North Carolina, each sprawling enough to offer one-stop shop for furniture, appliances and nearly everything a family needs to furnish a home.
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Article Source :
http://www.articleseen.com/Article_Creating A Brand Called The Schewels Customer Service_96746.aspx
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Author Resource :
Schewels customer service has more than 90% of its people dedicated to customer service, from the time the customer enters the store to checkout and after sales. When making a merchandise return or refund, the store has made it a point to win back dissatisfied customers. This is what Schewels customer service is all about.
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Keywords :
Schewels customer service,
Category :
Home and Family
:
Home Improvement
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