Create Profit From Your Catalogs
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Posted On :
Oct-08-2010
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Article Word Count :
527
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It only takes 5 seconds for your target readers to decide if they are interested in what you say or not. It only takes 5 seconds for your prospects to read and understand your message. In 5 seconds, you should already have convinced your target customers to order your catalog, or at least call you or visit your site to learn more about your products. Here are some wonderful suggestions to help you get your cash register ringing all day.
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It only takes 5 seconds for your target readers to decide if they are interested in what you say or not. It only takes 5 seconds for your prospects to read and understand your message. In 5 seconds, you should already have convinced your target customers to order your catalog, or at least call you or visit your site to learn more about your products.
In 5 seconds your target customers have a taste of what they can expect from your company - if you are a professional and can provide them what they need, or someone who just needs to be eliminated immediately because you're only wasting their time.
If you want your target readers to consider you in their impressive list of catalogs printed, then you should be able to provide two things: an impressive image in the set, and a compelling message. When done well, only these two items you can get more sales than you can imagine.
Your overall appearance is crucial in determining the impact you have on your target audience. Were they impressed by what you have to offer? Or they think that what you have in your printed catalogs do not differ that much from your competitors? Always remember that first impressions last longer than the second, third and even fourth.
When printing catalogs, you must also consider that your message has to say something of value to your target market. This means it must be congruent to their needs and desires. Sure, they may be attracted to your photos and graphics are cool funky. But do you have what they need? Do you have what they want?
Here are some wonderful suggestions to help you get your cash register ringing all day:
"What is there for me?"
Your printed catalogs should be able to make it clear to your readers what they can get if they read your collateral. What are the benefits? Even unconsciously, the human spirit gives us the opportunity to see things from what we value most. If you have interest to your readers and find something they value in your catalog, so you're sure to get them interested in what you have to say in your business.
"What are the benefits?"
People are interested in one thing - the benefits. Do not talk too much about the characteristics of your products, but rather give your readers the benefits of dealing with you right away.
"What is your call to action?"
Finally, each marketing year, whether in print catalogs or print the flyer, you must provide the next step for your readers. What are they then? After reading your message, what then? Your call to action may provide your readers with the action you need them. Whether to call your phone numbers, display their order forms, or visit your website, the bottom line is to be scrambling to act upon your offer immediately. The more they are eager to do your bidding, the better for you that their actions can turn into profits for your business.
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Article Source :
http://www.articleseen.com/Article_Create Profit From Your Catalogs_36851.aspx
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Author Resource :
Chinee Printing Inc specializes in affordable high quality printing services including book, poster and catalog printing etc.
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Keywords :
Catalog Printing, Printing Catalogs, Printing Services,
Category :
Business
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Small Business
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