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Copywriting: Promotion Through Scripts

Posted On : Dec-12-2011 | seen (553) times | Article Word Count : 474 |

Copywriting can be defined as the art of writing promotional material for the target product or websites. The goal of copywriting is to increase the business of organization or website through online promotion and social media.
From last few years technology and market is growing in tremendous speed and setting a new heights for the future. The perfect example of combination is these two (technology and market) is Online Marketing. ONLINE MARKETING is a simplest way, to deliver the product and services to public via promote it on online media like Internet, Social media etc. This requires some unique and specific promotional material which attracted by the User and Moderator (Search Engines). The technique of writing promotional advertisements (like headlines, slogans, and brochures) for product and content, scripts and direct mails for websites is known as Copywriting. Copywriting can be defined as the art of writing promotional material for the target product or websites. The goal of copywriting is to increase the business of organization or website through online promotion and social media.
Writing a script (known as Copywriting) for product and websites may have different meaning. For product or services, copywriting is writing promotional advertisements like headlines, slogans, and brochures for target product. For Example: Let us consider a product- Sony Ericsson X10 mini pro and Copywriting for this product can be in this way-X10 mini pro is a latest smart phone from the manufacture of Sony Xperia, Which contain all the latest features like android O.S, Wi-Fi connectivity, Instant Connectivity to all Social networking sites,8.1mb camera, dual Speaker etc. in a best price of 12,532 only. It means for product and services copywriting simply means writing promotional stuff. And In terms of websites promotion, Copywriting can be explain with the example of Online Store named as XYZ.com: Copywriting for XYZ.com is writing promotional scripts for this, which is unique from all the rest script present on the internet, so that it can be attracted by the search engine like Google etc(so that it can appear at the top one page or position of the major SERPs and get more interaction from the user.) and the user of the site. So for XYZ.com Script of copywriting would be-Online Shopping Store to buy Books online, Mobiles, Cameras, Games, DVDs online, which provides you features like free Shipping in India, Pay Cash on Delivery, Delivery in less than 7 days in all over India and Minimum price compare to other store. This script contains promotional material in a unique manner so that it can attract Search engines and Customers.
Copywriters are the body, who writes these promotional material for a company and handle the campaign from the company sides. The online promotion of business or organization is perform by SEO Copywriter by writing unique, relevant and well optimized content for a target website.
In simple word Copywriting is method of creating a trap for search engines and customers, by writing unique, relevant and well optimized content for a target website and product for online business marketing

Article Source : http://www.articleseen.com/Article_Copywriting: Promotion Through Scripts_117604.aspx

Author Resource :

Gurv is an expert author and writing from many years on various topics. Currently he is sharing information on copywriting

Keywords : copywriting,

Category : Internet Business : Internet Marketing

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