Contract Leads Wars: Web 2.0 vs. Traditional Media
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Posted On :
May-19-2010
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Article Word Count :
494
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Web 2.0 refers to interaction and that means interacting with potential customers who might be future contracting leads.
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Web 2.0 refers to interaction and that means interacting with potential customers who might be future contracting leads.
Generating contractor leads using traditional methods of newspaper, yellow pages, video and radio advertisements is expensive. There are still plenty of good contacts and sales leads to be found using these outlets. However, in today's connected world many people look first to the Internet for their real world needs. Think about your own personal information search pattern. The good news about advertising on the web is that costs per lead can be about half of advertising in the yellow pages. Why not reallocate funds from some of these waning tactics, and do what works best now?
Think about the last time you used the yellow pages, or responded to a newspaper advertisement buried in the classified section of your local newspaper. Do you even get the newspaper delivered during the week? Is your phonebook buried in a junk drawer, or gathering dust on a shelf? Your personal habits are not different from the habits of your current or future customers. Yet, most businesses still pour money into these dying print outlets. Most smart business people after examining the costs of traditional advertising will come to the conclusion that some or most of this money can be redirected to more effective, advanced internet based advertising. Maintaining presence, posting events and articles can be easily handled in a few hours per day at a fraction of the cost of traditional advertising. The cost per lead will drop as your business is able to take better advantage of this new 24/7 contractor lead source.
The hottest tickets in web advertising are Web 2.0 or Social Media sites. If we look at the development of content on the Internet, the first generation of sites, and many sites today, primarily display the content of the site's owner. News outlets, weather outlets are composed of owner generated content that people browse and view. Web 2.0 refers to sites that have more customer posted or generated content than owner content. YouTube, Facebook and MySpace are composed of almost entirely user uploaded content, and the comments of other customers, browsers and fans.
The most compelling aspect of Social Media sites is that a well placed event, video or post can generate a “buzz” within that social network. This has a cascading effect where the post takes on a life of its own, at no additional cost or time investment by the promoter. This duplicates the effect of the traditional small town word of mouth advertising, which is one of the most effective ways to generate leads for contractors. This will have the affect of driving potential customers to your site, increasing the number of customers into your sales funnel. Your site will need to impress these new leads, and as any contractor or tradesman knows, personal endorsements and glowing reviews from your existing customers are like money in the bank.
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Article Source :
http://www.articleseen.com/Article_Contract Leads Wars: Web 2.0 vs. Traditional Media_19265.aspx
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Author Resource :
Chris Marentis, owner of GenNext Media LLC., is a successful Internet marketer, entrepreneur and creator of the Surefire Social system for Contractor leads and small business lead generation and profits.
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Keywords :
contractor leads, web 2.0, social media networks, content generation, contractor lead generation,
Category :
Internet Business
:
Internet Marketing
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