Company Logo Design - With Name or Nameless?
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Posted On :
Jan-19-2011
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Article Word Count :
519
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If you get a chance to see a professional logo design gallery, then you will be amazed to see how unique they are and how nicely and uniquely they represent their respective businesses. There is a wide variety of designs available and creative designers always come up with unique ideas to stand-out from the crowd. Even though the design size is small, yet the designers find a way to get inspiration from something and use their imagination to create something that no one saw or created before.
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If you get a chance to see a professional logo design gallery, then you will be amazed to see how unique they are and how nicely and uniquely they represent their respective businesses. There is a wide variety of designs available and creative designers always come up with unique ideas to stand-out from the crowd. Even though the design size is small, yet the designers find a way to get inspiration from something and use their imagination to create something that no one saw or created before. Now, when we look at the logos of businesses, we notice two different types, i.e. logos with the name of the company on and logos without the name of the company.
As these two types are common, businesses have to decide that what route they ought to take and whose footsteps they should follow when they create their brand identity. So, if you are starting a new business, this is the question you will have to answer that you want to have your company name in your logo or not. Well, this may not be an easy question to answer, but it’s not impossible either. Just like other things we don’t know, we need to do some research to dig deeper and get the answer we need.
If you look around, you will notice a lot of businesses without their name in their logo. For example, let’s take a recent example of Starbucks. They recently made a big change to their logo. They removed the name of the company ‘Starbucks’ from the brand identity. The image of mermaid ‘siren’ is still there, but the circle with company name is gone. As you create your identity, should you follow the footsteps of Starbucks and not include your company name right from the beginning?
Before you answer this question, let’s take a look at another example. Shell also changed their logo design and they removed the name of the company from it. Does it mean that it is not really important to mention the name as the giants are now removing it from their logos? Does it mean that you should be wise right from the beginning and not incorporate it in your company logo design? See, what you need to realize is that the companies who have successfully removed the names are giant organizations that don’t need an introduction. We all know them.
Secondly, it also depends on your industry that what your business model is. Companies that are into Fashion tend to have their name in the logo. In fact, their name becomes their logo as it is written stylishly. Some tend to have the name and a small unique symbol. So, it also depends on your industry. The best thing to do is to conduct a research and see what your competitors are doing and how they have created their identities. You should also talk to a professional designer as they know the latest trend and what path you should take to create your logo design successfully, either with your name in it or without it.
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Article Source :
http://www.articleseen.com/Article_Company Logo Design - With Name or Nameless?_49106.aspx
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Author Resource :
Maximize your business & brand indentity with UK based Graphic design firm and also increase your Logo Design visibility by choosing, web design, Banner Design services provider.
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Keywords :
logo design, logo designs, logo,
Category :
Internet Business
:
Web Design
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