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Clearly there was a much better give attention to OEM customers in addition

Posted On : Aug-07-2011 | seen (400) times | Article Word Count : 599 |

Competition is going to be greater in China with leading multinational firms, like TRW and Lear, who have done well from the global market but weren't so successful in China to date. Many new domestic entrants are likewise expected, mostly in the infotainment segment.
This relatively stable performance enhances China's position while in the global market. China's share from the global automotive electronics market revenue was 13.5% in 2008 and it is required to rise to 18.1% in 2012.

China's market will play an important role and international firms will expand their presence and activities inside nation. Competition is going to be greater in China with leading multinational firms, like TRW and Lear, who have done well from the global market but weren't so successful in China to date. Many new domestic entrants are likewise expected, mostly in the infotainment segment.

There are two major adjustments in China's automotive infotainment market during 2008. Clearly there was a much better give attention to OEM customers in addition, on the domestic market.

The export market included in excess of 62% of most Chinese-made automotive infotainment products in 2007.

However, in 2008, the sudden arrival from the financial doom and gloom in the states triggered mass international order cancellations. Chinese equipment vendors suffered severe losses and the export market fell sharply. Exports contracted by 8.6% in 2008. Being a share of China's automotive infotainment market, exports have decreased to 41%.

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Design engineering resource and global semiconductors-electronic components distributor Mouser Electronics announced that it'll sponsor Chinese race car driver Ho-Pin Tung as part of his try to entitled to the Indianapolis 500.

Within this 100th Anniversary with the Indianapolis 500, it is just a privilege for people like us to sponsor this talented young Chinese driver such an historic event, commented Larry Johannes, Mouser Electronics Vice President of Strategic Marketing. Since we continue to strengthen our market presence in China, this chance provides us the perfect vehicle to construct top-of-mind awareness for Mouser and our valued supplier partnerships.

China's automotive electronics market is immature and applications are developing at different rates. In certain segments, such as low-end infotainment, superfluous backpacks are common. Meanwhile, in many other segments, supply still lags demand, sometimes using a wide margin. For new market entrants in China's automotive electronics industry, you will need to find niches or product niches with less competition, Wang noted. The location where the gap between demand and supply is greater, market conditions will be more favourable and potential profits might be higher.

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