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China's automotive electronics companies are immature and applications

Posted On : Aug-07-2011 | seen (435) times | Article Word Count : 590 |

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This relatively stable performance enhances China's position within the global market. China's share from the global automotive electronics market revenue was 13.5% in 2008 and it's supposed to rise to 18.1% in 2012.

China's market will play a critical role and international firms will expand their presence and activities within the nation. Competition is going to be greater in China with leading multinational firms, such as TRW and Lear, which may have done well within the global market but weren't so successful in China at this point. Many new domestic entrants are expected, mostly within the infotainment segment.

There was two major modifications to China's automotive infotainment market during 2008. Clearly there was a better concentrate on OEM customers in addition, on the domestic market.

The export market accounted for over 62% of Chinese-made automotive infotainment products in 2007.

However, in 2008, the sudden arrival of your financial meltdown in the usa triggered mass international order cancellations. Chinese equipment vendors suffered severe losses and the export market fell sharply. Exports contracted by 8.6% in 2008. As a share of China's automotive infotainment market, exports have decreased to 41%.

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Design engineering resource and global semiconductors-electronic components distributor Mouser Electronics announced that it'll sponsor Chinese race car driver Ho-Pin Tung in her make an effort to entitled to the Indianapolis 500.

For this 100th Anniversary of the Indianapolis 500, it's really a privilege for people to sponsor this talented young Chinese driver in these an historic event, commented Larry Johannes, Mouser Electronics Vice President of Strategic Marketing. When we still strengthen our market presence in China, this chance provides us the perfect vehicle to create top-of-mind awareness for Mouser and our valued supplier partnerships.

China's automotive electronics companies are immature and applications are developing at different rates. In a few segments, like low-end infotainment, superfluous merchandise is common. Meanwhile, in many other segments, supply still lags demand, sometimes by way of wide margin. Achievable market entrants in China's automotive electronics industry, you have to find niches or product niches with less competition, Wang noted. Where the gap between demand and supply is greater, market conditions will be more favourable and potential profits will be higher.

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