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Can a Personal Touch Do Wonders to Your Brand?
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Posted On :
Jan-12-2021
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Article Word Count :
444
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In recent days, customisation and personalisation have revolutionised the behaviour of brands and has developed a deeper connection with the audience.
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In recent days, customisation and personalisation have revolutionised the behaviour of brands and has developed a deeper connection with the audience. Adding a personal touch to your marketing should result in improved customer experience, reaching the right target, and more. With an increase in the competition, it’s high time to add that personal touch to win more customers and acquire more customers, say the professionals from a leading branding agency in Sydney.
Is Personalisation Good for Business?
Customers Like a Personal Touch
According to a recent research report, 72% of consumers agree that they only engage with marketing messages that are personalised and tailored to their interests. Many customers believe that receiving personalised recommendations and offers is an integral part of their online experience. Today, customers gravitate towards brands that recognise them as individuals and not just objects to suck blood from. So, if you want your customers to be engaged and keep coming back, leverage some personalisation tactics that make them stick to you.
User Experience that Feels Timely and Personalised
The certified professionals from the leading branding agency in Sydney reveal that customers will leave a company’s website and make a purchase elsewhere if their user experience is poorly curated or lacks a personal touch. Emotional connection is of prime importance when it comes to creating trust and loyalty with your customers. So, it’s essential to leverage consumer data to deliver a user experience that feels timely and personalised.
Target Specific Audience
One of the greatest benefits of personalisation is that you can effectively target a specific audience, and no professionals from any marketing agency in Parramatta can deny it. You create an effective personalised marketing campaign by collecting user data from list segments, studies, surveys, and more. It helps you to target specific audiences through curated content and increased conversions.
Build Strong Relationship with Customers
Personalisation allows you to build strong relationships with your customers. By improving your website using personalisation, you can make your website feel like home for your customers and improve sales and conversions.
An Identity to Your Business
According to the professionals from a leading branding agency in Sydney, providing a personalised marketing experience gives a face to your business and shows the human side of it. Personalisation allows you to make better recommendations for your target audience and helps you to grow your sales at the same time.
Personalisation focuses on serving your customer first. So, try stepping into your customer’s shoes to understand their perspective and enhance your marketing strategy.
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Article Source :
http://www.articleseen.com/Article_Can a Personal Touch Do Wonders to Your Brand?_326350.aspx
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Author Resource :
The author of this article is a leading professional from a top-rated branding agency in Sydney. In this article, he explains how adding a personal touch improves your brand image. Visit https://www.modemedia.com.au/ for more information.
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Keywords :
branding agency, branding agency in Sydney, marketing agency in Parramatta,
Category :
Business
:
Business
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