Buying Promotional Pens For Your Customers
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Posted On :
Apr-17-2010
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Article Word Count :
405
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When you own a company, you want to make the company successful. There are a vast number of ways to make your company success, but depending on the amount of income you have, some ways are going to be out of your reach.
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When you own a company, you want to make the company successful. There are a vast number of ways to make your company success, but depending on the amount of income you have, some ways are going to be out of your reach. A small business will not be able to afford to have a commercial during the Super Bowl, and many other commercials may be out of the question, even on local stations. Radio ads can be expensive, as can the ads in newspapers, so what option does this leave?
It leaves promotional items, one of the biggest marketing strategies in the business world. Do you see big name brand T-shirts around you? Well, that is promotional product marketing. Many of the big companies use this method to great success and you can as well. As a small business, you can't buy 100,000 shirts, but you can buy 100 pens and only spend about $200 in the process. You may not think that promotional pens will be able to market your company, but they most certainly can. Here is how:
1. You buy a pen, and it can be any type from gel and ballpoint to roller and fountain. On this pen, you put your company name, logo and contact information.
2. You give this pen to a customer when they come in and the customer takes it home. They may use it, or it may sit on their desk. Either way, whenever they see this pen, they will be reminded of your company and that helps to create brand awareness.
3. Now, if that pen changes hands, as pens sometimes do, someone else may see your company name and logo, thereby allowing you to reach another customer.
That is how your pen can reach many people and advertise your company. Over the course of a life of the pen, it can reach as many as 10 to 20 people. So, your logo is seen by 10 to 20 people and all you spent was two dollars. That is an extremely good return on investment for your product. If only two people come in, and they spend $10 each, then your two dollar pen marketing plan has brought in ten times that in revenue. That is the power of promotional pens.
When you are marketing your company, you can do no wrong with promotional products like promotional pens.
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Article Source :
http://www.articleseen.com/Article_Buying Promotional Pens For Your Customers_16484.aspx
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Author Resource :
DiscountMugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of promotional products from wine glasses and shot glasses to tote bags and pens.
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Keywords :
Pens, promotional pens, personalized pens, custom pens, printed pens, imprinted pens, discount pens, church pens, business pe,
Category :
Business
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Marketing
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