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Business and Corporate gifts to help you Market your Business
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Posted On :
Aug-04-2011
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Article Word Count :
551
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In today’s world, one cost-effective and highly efficient way to promote your business is to use corporate gifts. This is the latest methods in your marketing campaign.
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Corporate Gifts are the latest secret weapon in marketing your business. If you want to outshine your competitor and want that your potential customer remembers your brand name giving a corporate gift with your business name engraved on it can act as a good reminder. Giving away promotional corporate gifts not only give you brand recognition, but also help to turn more prospects into customers.
There are a number of reasons why giving business gifts should form part of your marketing methods. If you are in doubt about the marketing value just think how many hundreds of thousands of often very expensive gifts are given away by companies every year? They are certainly not doing it from a misplaced sense of altruism. They give away inexpensive promotional items or valuable executive gifts because of certain benefits that accrue to their companies.
Firstly, giving away corporate gifts as they are sometimes called is that in most cases the gifts are branded with the business name and logo. This means that whenever you give away such a gift you are spreading a piece of advertising. The recipient of the gift will think of the donating company every time they look at the gift. This means the company will be at the top of the recipients mind when he is looking for the goods and services the company provides. The value of this benefit increases dramatically when you give items that can be used in public such as carry bags, T shirts, peaks, conference folders and so on. You can literally turn the recipients into walking billboards for your business.
Another great benefit that accrues from giving corporate gifts is that this is an ideal way to promote a new product line and achieve an important objective, that of raising your public profile.
Here is some advice when getting corporate gifts for your clients
Suitability: Care should be taken that the gift is appropriate to the business relationship. If a client seems unfriendly and extremely businesslike, don’t try to loosen him or her up with some personal kind of gift. It can backfire. With a new relationship, don’t get too personal or too lavish with the gift.
Frequency of giving generally should be restricted to major holidays and special occasions. Again, be sure to avoid the impression that you’re bribing the recipient.
Personality: Try to find out the likings and disliking of your clients. Like if your client is too much in sports or drinking? What’s her favourite colour etc? Bring in the gift that suits your client’s tastes.
Usability: Don’t forget to print your business logo or name on the gift. You should not forget the ultimate purpose of sending the gift i.e. brand recognition
When giving business gifts to clients, desk items and with the “fiddle factor” can prove to be extremely effective as they are fun products that will retain a visible place on your client’s desk.
Whatever your motives for using business gifts, it is important to ensure that you use the most appropriate business gifts to meet your requirements. Whether you are using them for marketing purposes or to incentivise staff, there will be different variables that need to be considered, so make sure you consider all your requirements and demands before placing your order.
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Article Source :
http://www.articleseen.com/Article_Business and Corporate gifts to help you Market your Business_71290.aspx
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Author Resource :
For corporate gifts and business gifts ideas that will help you, visit Inkerman for all your needs.
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Keywords :
corporate gifts, business gifts,
Category :
Arts and Entertainment
:
Arts and Entertainment
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