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Broadcast Media in the Internet Age
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Posted On :
Jan-30-2012
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Article Word Count :
405
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Whether its celebrities tweeting details of their newly released films or TV hosts pumping up their latest shows,
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Whether its celebrities tweeting details of their newly released films or TV hosts pumping up their latest shows, broadcasting agencies the world over must contend with the fact that the industry, as all others are dealing with the age of the internet. Away from scripted spots and other contrived, formulated and prepared content, the forum of the new age is social media and broadcast executive must pay heed to this emerging trend if they are to stay ahead of the curve and keep radio and other traditional broadcasting apparatuses relevant in today’s tech savvy media climate.
One might assume that the greatest impact of the internet age is prevalent in visual mediums such as television but in fact radio stations and conglomerates have also had to rearrange stated priorities for a new reality of a virtual kind. Regardless of whether the content is relevant to political discourse, music, social issues or entertainment all radio personalities have become internet stars in their own right as listeners have created virtual extensions of the shows presented on radio on a virtual platform that is beyond the control of not only the broadcast agency concerned but any other authority pertaining to the industry.
It is an issue radio consultancy firms deal with on a daily basis as content is no longer limited to the shows, the hosts or the scripts, guidelines and outlines created by months of research. Instead, any creative offering is instantaneously transferred on to a virtual platform where listeners not only exchange opinions and views on the material but also engage in making program notes of their own. This may be the single most influential change to occur in broadcast media since the advent of television and the world wide web as advertisers, program executives and presenters no longer hold a monopoly over the material presented as its listenership also inevitably weighs in on the equation with mixed results.
On the one hand, the internet age has made it easier for those in the control rooms to make decisions in line with public opinion but the more negative implications lie when the goals and wishes of these two parties are at odds with one another. The answer lies in broadcast media outfits recognizing online social networks as a useful tool instead of a threat that could potentially root out its relevance in media today.
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Article Source :
http://www.articleseen.com/Article_Broadcast Media in the Internet Age_140889.aspx
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Author Resource :
Lucy James has more than 6 years experience in copywriting. Presently she is writing articles about radio consultancy, broadcasting agency and broadcasting agencies.
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Keywords :
radio consultancy, broadcasting agency, broadcasting agencies,
Category :
Business
:
Business
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