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Branding through paper bags

Posted On : Oct-12-2011 | seen (239) times | Article Word Count : 463 |

No one can deny the power of creativity. And no one can deny that creativity has no limits. Branding requires constant creativity. Especially in the ever competitive world today, businesses are coming up with new ideas and surprises for their customers. One reason for the high competition is the globalization and internet.
No one can deny the power of creativity. And no one can deny that creativity has no limits. Branding requires constant creativity. Especially in the ever competitive world today, businesses are coming up with new ideas and surprises for their customers. One reason for the high competition is the globalization and internet. Previously, there were only a few choices for the consumers to make. They could go to a nearby mall and do shopping from a selected number of available brands.

But today, you can order via the internet and get your goods delivered at your door step within few days. You can check for product updates, customer feedback and even talk to the customer sales rep via twitter, Facebook and other social media platforms. Branding is tough and requires skill.

Building a brand image often takes a decade. But after the image is achieved people get obsessed with the brand of their choice. Mega brands spend thousands of dollars on image building and branding in particular.

One decent avenue for branding and attracting new customers is trade fairs and exhibitions. Many businesses attract a host of new customers through trade fairs and road shows. Businesses succeed when they penetrate into all lucrative avenues. You can introduce special paper bags and t shirts for special occasions. For example brown paper bags have become more of a fashion these days. Customized bags can easily be printed from packaging companies. In this way you are promoting your brand while maintaining environment friendly attitude.

One decision one has to make before the actual launch of the product is packaging. It is a wise idea to get a professional packaging firm to design your product packaging design. Initiating the packaging job yourself can cost you a lot in terms of time and exhaustion. Therefore it is a good idea to outsource the packaging part of the business. Even the mega brands outsource their packaging from a professional packaging firm.

Moreover, promotion can be done by showing your concern for the environment and nature. Incorporating eco-friendly policies into a company’s marketing and production methods can win the hearts of thousands of ethical consumers. But the problem is that companies are usually reluctant to invest in the environment as they do not foresee a short term benefit from the investment.

We are too result oriented and lack long sightedness. Companies must appreciate the fact that they can also gain investor confidence by going green and attract ethical investors as well. Furthermore incorporating eco-friendly policies mean cutting costs of production. For example if a business is moving from a paper environment to a paper free environment by using cloud technologies, it can save on the cost of paper.

Article Source : http://www.articleseen.com/Article_Branding through paper bags_91356.aspx

Author Resource :
We have an extensive range of food packaging products in various sizes and dimensions. We offer reasonable prices without compromising on quality. Our range of paper bags are in high demand from assorted businesses and we also print customized designs as per your need and discrete brand image.

Keywords : Brown paper bags, Gift bags, paper bags wholesale, paper bag,

Category : Business : Business

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