Branding: What It is and Why It Helps
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Posted On :
Aug-16-2009
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Article Word Count :
538
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For some time every cattleman in Texas and throughout the United States brands or marks his herd. This is how he distinguishes his steer from that of a neighboring rancher’s should one wander away from the group when they are, for example
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For some time every cattleman in Texas and throughout the United States brands or marks his herd. This is how he distinguishes his steer from that of a neighboring rancher’s should one wander away from the group when they are, for example, rotating to a different field for feeding. And it is the most intelligent thing he or she can do, because it makes the cattle stand out. Everyone who sees that mark will know: that is one of Smith’s or that is one of Jones’. It’s simple Texas logic. And it is logic you should be using to distinguish yourself from the herd of real estate agents currently vying for homeowners’ attention in Austin.
To someone about to sell their first home or buy their very first, every agent starts out the same. It is purely luck of the draw which one he goes to and a matter of personality which one he sticks with, unless one agent has managed to stand out among the crowd. That agent will get the majority of the real estate business, the majority of the sales and buys, and the majority of the commissions. And the best way for you to become that agent is to brand yourself.
Fortunately, branding a real estate agent is much less painful than branding, at least in the old days, is for a steer or cow. There’s no poker involved or tag that pierces the ear. There is simply an altering of public perception that takes time and thought. The first step in the process is understanding where your real estate career is and where you would like it to be. Obviously, you want people to think that you are the best, and if you haven’t started branding yet, you are likely not to that point yet. But there is more than being known as the best. You should have a persona that is reflected in the business you conduct and the interactions you have with homeowners.
You may want to brand yourself as the “green” real estate agent, specializing in all things eco from solar paneled roofs to windmill powered homes. Or you may have more interesting in finding a place in the commercial industry and specialize in helping small businesses find their place within the city of Austin. Whatever the niche, you also want to be branded as an honest and hard-working individual. You need to not only promote your brand, you need to live it as well.
Once you have determined what brand is best for you, build that image. This is done through consistency and repetition. Every home you market, every homeowner you come in contact with, every mortgage you discuss needs to be handled in the same way as the one before and the one after it will be. If it is, you’ll create the image or the branding of the real estate agent you want to be. Even better, you will be the real estate agent you hope the public sees you as. And when the next homeowner decides to sell his Texas town home for a larger ranch outside of Austin, he’ll be the first one you call.
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Article Source :
http://www.articleseen.com/Article_Branding: What It is and Why It Helps_2417.aspx
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Author Resource :
About the Author:
Joe Cline writes articles for Austin REALTOR. Other articles written by the author related to Barton Creek real estate and Lakeway real estate can be found on the net.
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Keywords :
Austin REALTOR, Barton Creek real estate, Lakeway real estate,
Category :
Business
:
Marketing
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