Benefits of Creating and Sending out a Company Newsletter
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Posted On :
Jan-27-2011
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Article Word Count :
762
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Countless companies send out newsletters, from hospitals and veterinarians to restaurants and entertainment businesses. The benefits of sending a company newsletter can be immeasurable. Newsletters give your business a communication vehicle, an often instant way to share important news about the company, products, services, and employees.
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Countless companies send out newsletters, from hospitals and veterinarians to restaurants and entertainment businesses. The benefits of sending a company newsletter can be immeasurable. Newsletters give your business a communication vehicle, an often instant way to share important news about the company, products, services, and employees.
Your company can have an internal company newsletter designed for employees or a newsletter that is targeted for customers and prospects. Depending on your company needs, you can produce a print newsletter to be mailed out on a regular basis, perhaps monthly or quarterly, or you can produce a Web newsletter that is distributed via email and possibly linked for download on your company Web site.
Consider these important benefits of creating a company newsletter:
Newsletters allow you to introduce new products and services.
Your company newsletter is a strong marketing tool and a great way to announce new product and service offerings. Whether you are introducing a new clothing line, a new gourmet treat, a new service division in your business, or something else entirely, a print or Web newsletter allows you to get the word out quickly and effectively.
When offering your customers valuable content, newsletters have a longer shelf-life.
Be sure to include something of greater value in the content of your newsletter. You can include a recipe, healthy tips, money-saving tips, a calendar of events, or something else of value to your readers. Your content might also include contests, photos, and countless other text and image features that will interest and possibly excite your customers and prospects.
You can include specials, discounts, and coupons or vouchers in your newsletter.
If you are interested in encouraging new sales or return customers, consider offering a special discount or money-saving voucher to entice your customers. Send out your newsletter in connection with another marketing campaign or promotion where you are working to generate more sales or repeat visits. Consider sending your discounts in alignment with your company’s anniversary or another special date.
Newsletters allow you to keep your brand on your customers’ minds.
Even a short mention of your company’s name or a flash of the logo can be a good way to keep your brand on their minds. The idea is to get your brand as much exposure as possible so that when they need the product or service you offer, your brand comes to mind. Remember to include your community involvement and sponsorships in your newsletters as well!
Your customers will start to look forward to receiving your newsletters.
If you continue to provide valuable content, you should start to find that your customers appreciate the news you provide and they look forward to the next issue. You may even receive feedback from your customers following the release of the next newsletter. (Be sure to respond if you do!)
Sending a newsletter over the Internet is a cheap (or sometimes free) marketing technique.
While print newsletters offer value as well, sending Web newsletters or e-newsletters is often as cheap as you can get. Depending on what efforts go into creating your e-newsletters, you may even be able to produce them for free in-house. Should you decide to hire a newsletter writer or designer to manage your newsletter campaigns, you will likely see excellent results in customer response and sales or visits.
Offering newsletters can help you build your email marketing contacts database.
If you send out an e-newsletter, your readers will most likely subscribe through a form on your Web site. You can also email your mailing list with other special promotions throughout the year, outside of your newsletter schedule. Having a large number of qualified newsletter contacts can be a very valuable asset when it comes to sharing promotions and deals with your customers.
These are just a few benefits of sending out a company newsletter. Consider the direct impacts to your business and how a regularly published newsletter could help your company meet various goals. If you would like to hire a newsletter writer or designer to handle your entire newsletter project, first consider how frequently you would like to send your newsletters. Also consider the key topics you want to include. Your professional newsletter writer should be able to take an outline and a little instruction from you and create a beautiful, informative newsletter for your customers.
Bio:
Kathryn M. D’Imperio and her marketing company Dances with Words LLC offer a variety of company newsletter styles, including print newsletters, Web newsletters, and e-newsletters sent in connection with an email marketing campaign. For more information, please visit danceswithwords.com.
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Article Source :
http://www.articleseen.com/Article_Benefits of Creating and Sending out a Company Newsletter_50261.aspx
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Author Resource :
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