Behind hot sale of iPhone4 in China: intense battle of operators

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Behind hot sale of iPhone4 in China: intense battle of operators

Posted On : Oct-16-2011 | seen (486) times | Article Word Count : 1121 |

December 2010, on a Sunday morning, Universal People magazine reporter went to Apple Guide which is located in Beijing Sanlitun.

December 2010, on a Sunday morning, Universal People magazine reporter went to Apple Guide which is located in Beijing Sanlitun. Store was full of people, every staff around by three or four customers, competing asked the relevant circumstances for iPhone 4. "Now out of stock, you can queue up tomorrow morning, maybe can buy." The staff explained, customers did not believe it: "Tomorrow is Monday, we all need to work, and who has time to wait in line?"" That you can order on our official website, but usually did not have goods, update on 0:00, might be able to set on. "Listened to the words of staff, many customers are turned away disappointedly.

China Unicom, a staff member also told reporters that as the sole iPhone 4 contracted providers, needs to sell their current appointment in advance. "Generally have to wait a month or so. I have a client, early in November to place an order, this is the end of December had not got the (cell phone)."

Visited the Zhongguancun in several successive labeled "Apple monopoly," the shop later, the reporter found that sales of the iPhone 4 here are mostly parallel (not specified by the manufacturer after the original sales agents to sell products, and licensed counterpart), price close to 6,000 yuan. Among them, the majority of Hong Kong goods, but also the United Kingdom, Japan, the United States and other machines.

iPhone 4 is a big cake, for a share of sellers all means to consumers at any price, accept all. This reporter learned that, since September 25, 2010 in mainland China, the sustained tension in the supply, many customers buy foreign parallel case, iPhone 4 mainland licensed and machine operators, sales contracted still more than 100 million units.

iPhone 4 has become the most popular business gift. Journalists in Zhongguancun of customers come to buy iPhone 4 conducted a random survey, more than three as customers have said that they rush to get iPhone4 not for personal use, but out of business gift giving needs.

According to report, many people buy iPhone 4, is the effect of being around friends, to follow suit to buy. Work in a bank to reporters saw King Yee gathering of friends a few days ago when she took the photograph, 7 iPhone 4 lined up. "That party's friends, everybody owns a iPhone 4." According to Jing Yi Jieshao, she and the other 4 individuals were seen with friends, very envious, an impulse to buy the.

Internet experts, red wheat, President Liu Xingliang told reporters the software, in 2007, Apple was just going to enter the Chinese market, China Mobile is the first find. "They value the huge mobile subscriber base." May be serious differences on the distribution of benefits, so that the negotiations eventually broke down.

In 2008, iPhone's global sales reached 18 million, the Chinese mainland is only the case of parallel imports, still has more than 100 million users. September that year, China Unicom began and Apple contacts, and great concessions out and eventually reached a cooperation agreement with.

China Unicom to launch its response to "cattle" of the new initiative: the future of the December 1 to buy China Unicom users of iPhone products since the network starting next month, will verify that users purchase a monthly communication service, phone card, number and iPhone use the terminal , in the event card from use of the case, is the user default, China Unicom users the right to cancel preferential policies, and user numbers for the shutdown processing terminal on the iPhone lock.

This one, immediately sparked considerable controversy. Insiders pointed out: "China's Ministry of Industry and Information Technology (hereinafter referred to as" letter to the Department ") issued the" mobile phone custom regulations, "the provisions of Article XI, custom not lock the phone network should allow consumers to choose other carriers provide the same standard network services, and to achieve basic communication functions. Unicom is clearly a violation of this provision. "2 December, the Ministry of Industry official position, requiring the user Unicom legal rights to respect and protect and improve the service agreement improve the quality of service. China Consumer Association's chief counsel, said Qiu Baochang, China Unicom in connection with this provision, "Consumer Protection Law" and "contract law" in conflict with certain provisions.

"Although the original intention of China Unicom is to combat 'cattle', but ultimately hurt the interests of consumers. Like the recent dispute '3 Q '(360 and Tencent QQ), business is in fact in force users to make choices, but they have no the right to do so. "Liu Xingliang to reporters to express his dissatisfaction," the competition between operators should be mainly in the improvement of services to ensure that the signal, etc., and not to bet on the competition, even on a mobile phone user body. short-term of view, this may indeed be able to bring considerable benefits for operators, but the damage to the image in the minds of consumers, but it is long-term, indelible. "

iPhone 4 Why so many in China cause a problem? In Liu Xingliang view, this boom operator behind the dispute reflects the immaturity of China's telecommunications market. "The present situation is that no one operator can be satisfactory, the consumer must be in the network and services, trade-offs between the two(apple iphone cases). The consumer's dilemma, hindering the development of China's telecommunications market, even stars such iPhone 4 phone, can not effectively promote. "
Zhu Mingxia brand experts think that, relative to the LV, Chanel and other luxury European old, iPhone 4 in the United States to create the "McDonaldization" of the new brand. Characteristics of such products, the price is not high(smartphone prices), ordinary people can afford, but in similar products and relatively high-end, brand is very strong, more likely to develop the market in the pursuit. In Zhu Mingxia seems that some consumers blindly follow the trend for the iPhone 4, is the early development of high-end brand market inevitable.

"The internationally renowned high-end products into China only 20 years, is still in the first phase of development, that is, the conspicuous consumption stage. The second is the appreciation consumption stage, this consumption will become more rational, more in pursuit of the brand cultural connotations. The third stage is the pursuit of experience, service consumption stage. With the continuous entry of international brands and increasing incomes of consumer, we will have more market choice, consumer psychology will become increasingly rational, mature. By that time, a similar wave of iPhone 4 will be less. And I think, to come this far, China needs at least 10 years. From: wholesale iphone cases

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<h1>Behind hot sale of iPhone4 in China: intense battle of operators</h1> Author: <a href='http://www.articleseen.com/profile_goodscool.aspx'>goodscool</a> December 2010, on a Sunday morning, Universal People magazine reporter went to Apple Guide which is located in Beijing Sanlitun. Store was full of people, every staff around by three or four customers, competing asked the relevant circumstances for iPhone 4. "Now out of stock, you can queue up tomorrow morning, maybe can buy." The staff explained, customers did not believe it: "Tomorrow is Monday, we all need to work, and who has time to wait in line?"" That you can order on our official website, but usually did not have goods, update on 0:00, might be able to set on. "Listened to the words of staff, many customers are turned away disappointedly.

China Unicom, a staff member also told reporters that as the sole iPhone 4 contracted providers, needs to sell their current appointment in advance. "Generally have to wait a month or so. I have a client, early in November to place an order, this is the end of December had not got the (cell phone)."

Visited the Zhongguancun in several successive labeled "Apple monopoly," the shop later, the reporter found that sales of the iPhone 4 here are mostly parallel (not specified by the manufacturer after the original sales agents to sell products, and licensed counterpart), price close to 6,000 yuan. Among them, the majority of Hong Kong goods, but also the United Kingdom, Japan, the United States and other machines.

iPhone 4 is a big cake, for a share of sellers all means to consumers at any price, accept all. This reporter learned that, since September 25, 2010 in mainland China, the sustained tension in the supply, many customers buy foreign parallel case, iPhone 4 mainland licensed and machine operators, sales contracted still more than 100 million units.

iPhone 4 has become the most popular business gift. Journalists in Zhongguancun of customers come to buy iPhone 4 conducted a random survey, more than three as customers have said that they rush to get iPhone4 not for personal use, but out of business gift giving needs.

According to report, many people buy iPhone 4, is the effect of being around friends, to follow suit to buy. Work in a bank to reporters saw King Yee gathering of friends a few days ago when she took the photograph, 7 iPhone 4 lined up. "That party's friends, everybody owns a iPhone 4." According to Jing Yi Jieshao, she and the other 4 individuals were seen with friends, very envious, an impulse to buy the.

Internet experts, red wheat, President Liu Xingliang told reporters the software, in 2007, Apple was just going to enter the Chinese market, China Mobile is the first find. "They value the huge mobile subscriber base." May be serious differences on the distribution of benefits, so that the negotiations eventually broke down.

In 2008, iPhone's global sales reached 18 million, the Chinese mainland is only the case of parallel imports, still has more than 100 million users. September that year, China Unicom began and Apple contacts, and great concessions out and eventually reached a cooperation agreement with.

China Unicom to launch its response to "cattle" of the new initiative: the future of the December 1 to buy China Unicom users of iPhone products since the network starting next month, will verify that users purchase a monthly communication service, phone card, number and iPhone use the terminal , in the event card from use of the case, is the user default, China Unicom users the right to cancel preferential policies, and user numbers for the shutdown processing terminal on the iPhone lock.

This one, immediately sparked considerable controversy. Insiders pointed out: "China's Ministry of Industry and Information Technology (hereinafter referred to as" letter to the Department ") issued the" mobile phone custom regulations, "the provisions of Article XI, custom not lock the phone network should allow consumers to choose other carriers provide the same standard network services, and to achieve basic communication functions. Unicom is clearly a violation of this provision. "2 December, the Ministry of Industry official position, requiring the user Unicom legal rights to respect and protect and improve the service agreement improve the quality of service. China Consumer Association's chief counsel, said Qiu Baochang, China Unicom in connection with this provision, "Consumer Protection Law" and "contract law" in conflict with certain provisions.

"Although the original intention of China Unicom is to combat 'cattle', but ultimately hurt the interests of consumers. Like the recent dispute '3 Q '(360 and Tencent QQ), business is in fact in force users to make choices, but they have no the right to do so. "Liu Xingliang to reporters to express his dissatisfaction," the competition between operators should be mainly in the improvement of services to ensure that the signal, etc., and not to bet on the competition, even on a mobile phone user body. short-term of view, this may indeed be able to bring considerable benefits for operators, but the damage to the image in the minds of consumers, but it is long-term, indelible. "

iPhone 4 Why so many in China cause a problem? In Liu Xingliang view, this boom operator behind the dispute reflects the immaturity of China's telecommunications market. "The present situation is that no one operator can be satisfactory, the consumer must be in the network and services, trade-offs between the two(apple iphone cases). The consumer's dilemma, hindering the development of China's telecommunications market, even stars such iPhone 4 phone, can not effectively promote. "
Zhu Mingxia brand experts think that, relative to the LV, Chanel and other luxury European old, iPhone 4 in the United States to create the "McDonaldization" of the new brand. Characteristics of such products, the price is not high(smartphone prices), ordinary people can afford, but in similar products and relatively high-end, brand is very strong, more likely to develop the market in the pursuit. In Zhu Mingxia seems that some consumers blindly follow the trend for the iPhone 4, is the early development of high-end brand market inevitable.

"The internationally renowned high-end products into China only 20 years, is still in the first phase of development, that is, the conspicuous consumption stage. The second is the appreciation consumption stage, this consumption will become more rational, more in pursuit of the brand cultural connotations. The third stage is the pursuit of experience, service consumption stage. With the continuous entry of international brands and increasing incomes of consumer, we will have more market choice, consumer psychology will become increasingly rational, mature. By that time, a similar wave of iPhone 4 will be less. And I think, to come this far, China needs at least 10 years. From: wholesale iphone cases
About the Author: <a target="_blank" rel="nofollow" href="http://www.goodscool.net/China-wholesale-electronics/Phone-Accessories/">wholesale iphone cases</a>, <a target="_blank" rel="nofollow" href="http://www.goodscool.net/China-wholesale-electronics/Phone-Accessories/">smartphone prices</a>, <a target="_blank" rel="nofollow" href="http://www.goodscool.net/China-wholesale-electronics/Phone-Accessories/">apple iphone cases</a> Article Source: <a href='http://www.articleseen.com/Article_Behind-hot-sale-of-iPhone4-in-China-intense-battle-of-operators_46708.aspx'> http://www.articleseen.com/Article_Behind hot sale of iPhone4 in China: intense battle of operators_46708.aspx</a>

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