BOOK PRINTING: Will the Kindle, Iphone and smartphone kill the printed book?
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Posted On :
Mar-05-2011
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Article Word Count :
662
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Book reading is something you either love or hate. In times gone by books were the best form of entertainment for all, but eventually along came radio, television, DVD and the internet to compete for our recreational and educational attention.
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Book printing is a dying marketplace. True or false?
Book reading is something you either love or hate. In times gone by books were the best form of entertainment for all, but eventually along came radio, television, DVD and the internet to compete for our recreational and educational attention.
Technology creates competition
Recently we had the development of the smartphone and Iphone that easily enables the download of audio books which can be brought in from Itunes and similar sites. These “publications” can then be played in the car, in the gym or on the beach without turning so much as a printed page.
The latest competitor is, of course, the Kindle. This is the hand held book reading device that enables you to store thousands of works of fiction, e-books, educational publications and other paraphernalia.
It is worth noting that this device is the very latest “must have” and is being enhanced and developed as a greater tool/attraction on a monthly basis.
Book printing market is growing against the odds
Where does all this technology development and competition leave the good old book printer?
In reality the demand for book printing is very strong, with both paperback book printers and casebound and hardback book printers experiencing strong order books.
This seems odd considering the wave of new technology but is actually easily explained.
New media is bringing the written word to a vast new market who have a thirst for knowledge.
In essence, there is a huge percentage of people, particularly youngsters, who have actually previously read few, if any books.
Their eyes have been opened to missed opportunity and now they are aggressively seeking information in both new media and old media forms.
One only has to look in the airport or train station book shop to realize that the vast majority of buyers and browsers are under 35 years of age.
Printed books are now better products than before
Book printing technology now offers a wide variety of book finishes to entice the potential sale. The finished book product is no longer just a book on the bookshelf. Today they compete fiercely for attention with added extras on the printed cover, such as embossing, six colour printing techniques, laminating, metallic inks, gold and silver foil to name a few.
Hardback books can be even more exciting, with coloured endpapers, beautiful threadsewn pages, round or square back effects available to enhance the finished book and give it added value.
Many of these casebound books are now printed in full colour process throughout whereas in the past it used to be a full colour cover and just a few coloured pages inside. Modern printing technology has brought per unit costs down so coffee table books with superb photographs throughout are in abundance.
There is also one other huge factor that has seriously had a most positive affect on book printing.
Positive changes for book printers
This is the rise in standard of living over the last twenty years.
Today, we buy for everyone at Christmas and on their birthday. Howver obscure the relative, we go over the top.
The printed book is a great product for ticking that gift box. It can be topical or allied to a sport, personality or programme on TV that someone likes. There is always a book to satisfy the market, to meet the demand, with book printers more than willing to oblige this very thirsty marketplace.
Finally, there is one change in our world, one addition that has created a huge demand and easy vehicle for the supply to the marketplace of the book product. That is Amazon, the colossus of an internet website that almost everyone has used at sometime.
That is the place we go for self help, for birthday and xmas products. Amazon rules and fuels the demand.
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Article Source :
http://www.articleseen.com/Article_BOOK PRINTING: Will the Kindle, Iphone and smartphone kill the printed book?_54780.aspx
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Author Resource :
Our Book printing company serve many book publishers with hardback, softback and paperback book printing service by ensuring maximum quality and efficiency. To get more details please visit us online.
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Keywords :
book printing, book printers, book printing company, hardback book printing, softback book printing, paperback book printing,
Category :
Business
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Sales
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