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Appealing Stories About the Celebrity Effect
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Posted On :
Sep-22-2011
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Article Word Count :
558
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Now the celebrity effect lists at the best one of ways to promote the products. When I think about the situation, I pick up the awareness that it is a strategy of profound history.
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Today the advertisers have taken advantage in the celebrity effect in a large scale. Even if we are not a cautious individual or a couch potato, we can forever notice the application of the means in ads whenever we open the TV. It seems to be believed that the celebrity effect possibly will attract the persons' attention to the products. The advertisers seem to believe it possibly will lure the individuals' yearning to buy one. Yet, I often have qualm on the deed. Can the celebrity effect really has so illustrious effect? When be alone and keep silent, I have found its root.
If we open the old record of the celebrity effect, we will be conscious of its lengthy history. The subsequent are some narrations of the use of celebrity effect in the ancient China. Once a time, there was a man who wanted to sell a horse. However, several hours had passed and there was just not an individual coming to have an inquiry of the horse. The guy was dejected due to the failure. When he was about to give up, an idea of taking advantage in the celebrity effect occurred to his mind. There was a legend about the expert in judging horse at that time. He payed a call to the home of Bole and asked him for help. He would offer a good deal capital as payback if the expert would love to assist him. And to have the exchange the professional should go to the market and walked around the horse with scrupulous inspection. Apart from the deed, the professional as well had to cast a peek on the horse again when he was going to leave. The tactic had brought out momentous reflection. Various persons were attracted by the expert's deed and were about to pay money for the horse. And as a consequence, the guy was able to sell the horse in a rather high price.
The next story on the celebrity effect has bond with Wang Xizhi, the calligrapher in the Jin dynasty. One day the big figure was about to visit his friend. There he got a notice of an old woman who was very depressed. After inquiry, he knew that she was with a bulk of paper fans in hand. She had stood there for quite a long time with not one successful trade. The kindhearted calligrapher decided to lend a hand the old woman. As soon as he got the brush and ink, he began to write words on the paper fans. When all the work had been done, the old woman was told to charge a high price from any one who wanted to purchase the paper fans. At first, the old woman was bewildered and afraid for even selling in a low price there was no one willing to buy. Nevertheless, with the hot sale of the paper fans, all her doubts had gone away.
The two examples have a good manifestation of the magnificent power of celebrity effect. The similar cases abound in history. Through the instances I found the vast power of celebrity effect. Judging from the two instances, I can get a cue of the manufacturers' enthusiasm in exploiting the celebrity effect. And the cooperation between Asics and Michael Jordan even have stunned the entire earth.
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Article Source :
http://www.articleseen.com/Article_Appealing Stories About the Celebrity Effect_84569.aspx
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Author Resource :
Asics shoes is a brand of remarkable reputation. Onitsuka tiger ultimate 81's success is related with the cooperation with Jordan.
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Keywords :
buy asics shoes online,
Category :
Travel and Leisure
:
Travel and Leisure
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