An Overview of Commercial Signage: The Important Marketing Tool for Small Businesses
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Posted On :
Oct-31-2016
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Article Word Count :
526
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For a business that is just getting off the ground, newspaper ads and postcard mailings are not the most cost efficient means of promotion for a business.
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For a business that is just getting off the ground, newspaper ads and postcard mailings are not the most cost efficient means of promotion for a business. These conventional forms of promotions cannot draw in more attention and makes it impossible for businesses to stand out from the crowd. As start-ups, small businesses need to immediately gain visibility and brand recognition to boost their sales and profit. But, is there any easy and rapid way to acquire more customers in a very short duration? The answer is yes!
Installing commercial signage at business premises influences more targeted audiences and communicates with consumers and members using more personalized messages than ever before.
How Commercial Signs Differ?
Commercial signage are often used for company branding, promotional advertising, public transit information, building maps and directories and helping customers find specific store locations.
Not all Business Signs are Commercials
Most of the companies install signs that feature workplace standards and practices for employees and company regulations. These signs are not commercial and cannot attract any leads for your concern.
The Difference
So, what is the difference between these common business signs and commercial signage? Commercial signs are the long-term signage solution which illustrates the need for advertising, messaging, and communication, even if the specific content changes. Also, these commercial signs must be manufactured by a qualified signage manufacturer.
Standard Conditions for Commercial Signs
- Commercial signage should be kept neat and tidy.
- It should be placed in an area prioritizing safety conditions.
- Get the permission of the owner of the site on which they are to be displayed.
- It should not block official road, rail, waterway or aircraft signs.
General Rules for Commercial Signage
A business can display any number of commercial signs for 60 days during the first half of each calendar year and sixty days during the second half of each calendar year provided the signage should not exceed thirty square feet in the aggregate. If your business is displaying window signs, a maximum of 25% of the windows may be covered on each wall with unlighted signs without a permit. A sign permit application must be submitted, if you want to cover more window space.
A grand opening sign can be displayed for a time period of 30 days and the permission should be gained prior to the display of a grand opening sign. These banners should not exceed 30 square feet and will not be allowed to be featured for more than 30 days. Wind signs such as balloons, pennants, flags, or any sign that blows in the wind are allowed only in connection with bona-fide grand opening for permitted uses in business or industrial districts.
Digital signage like self-checkout lines, digital menu kiosks, ATMs, way finding stations, and touch screen information displays are another game changer for commercial signs. The superior visual appeal and attention-grabbing quality of these signs has the ability to attract more customers and boost sales.
If you are looking for high quality, precise and memorable outdoor signs in Kansas City, visit acmesigninc.com now!
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Article Source :
http://www.articleseen.com/Article_An Overview of Commercial Signage: The Important Marketing Tool for Small Businesses_320242.aspx
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Author Resource :
The author is the leading signage manufacturer in Kansas City and has hands-on experience in creating eye-popping signs that tunes your business. He writes about the various signage solutions a business can adapt to lead the industry and stand out from the crowd. Visit acmesigninc.com for more.
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Keywords :
signage manufacturer, outdoor signs in Kansas City, signage solutions,
Category :
Business
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Business
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