Adverting in the orange county

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<h1>Adverting in the orange county</h1><strong> Author: <a href='http://www.articleseen.com/profile_HomeTown OC.aspx'>HomeTown OC</a></strong><br /><p>Orange County is the third most populous county in California. It’s location on the West Coast and educated workforce makes it an attractive spot for international business. There are many international companies such as Ingram micro, Western digital, Pacific life, Blizzard Entertainment, Toshiba, Toyota, Mitsubishi, Hyundai, Samsung, KIA motors that have headquarters here. With over 3 million affluent residents, it’s a highly competitive market and very difficult to advertise a product in the market of Orange County. To be successful, you need to have a unique style and creative ideas to advertise your product in this market. Now a question to consider is how can I advertise my product in this competitive market? Well, a combination of direct-mail and online marketing would be a great way to advertise your product. There are many options. First of all there are many affordable direct-mail magazines in the area. My favorite is Hometown OC magazine. The company has been around since 1992 and has a solid reputation for affordable advertising. They have 10 zones to choose from and each zone has a circulation of over 25,000 residents. You can get a full page ad for as low as $295/ zone or a half page ad for $199/zone. Secondly you can use online advertising options. For online advertising find popular and top local advertising sites. There are so many websites that cater to Orange County that picking the right site may be a challenge. Spend some time doing online research, ask your neighbors who they use for local content, and try the local pages for information. You can also use the direct response mail service for this job. Direct-mail pieces such as postcards and flyers can give you really high response from your customers by focusing the advertising to your targeted customers. The disadvantage is that cost can be high since you are on your own and not sharing the cost like in a direct-mail magazine such as Hometown. Also you can advertise on local TV. Rates for a 30 second time slot has gone down tremendously these past few years with the plethora of cable channels available. Choose a program that matches your demographics and you may benefit greatly from the publicity. Again, there are many marketing professionals in Orange County with whom you can discuss the latest trends, tactics and techniques and they have marketing plans and strategies. Interview a few of them and choose a firm that is established and has a proven record. Don’t forget to also talk to local merchants. They will tell you who to advertise with, who to contact for the best advertising and many more. If you want to advertise your product with your own ideas you have to know the market. Know who your major competitors are and carefully consider a strategy for overtaking them. Sometimes it’s a good idea to study your competitors and see what works for them and what doesn’t. This will help you avoid costly mistakes while you establish your business. Remember that all customers are not the same. They have different preferences, needs and budget. You have to satisfy them with your product; otherwise, you will not survive in Orange County. Lastly, consider giving your customers some free offers. Everyone loves free items and it’s a great way to get customers to try your product. If the product is good, then they will buy it. In the end, it’s the product that needs to sell itself. Effective advertising only gets customers to try your product. In conclusion, to be successful in Orange County, make sure your product fulfills a demand or want, provide good customer service and be strategic in advertising. </p><strong>About the Author:</strong><br />Hometown is one of the oldest company for <a rel="nofollow" href="http://hometownoc.com/">Adverting in Orange County</a>. The <a rel="nofollow" href="http://hometownoc.com/">Coupons in Orange County</a> are very important because these provide huge discount and offers.<p> Article Source: <a href='http://www.articleseen.com/Article_Adverting-in-the-orange-county_61633.aspx'> http://www.articleseen.com/Article_Adverting in the orange county_61633.aspx</a></p>

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Keywords : Adverting in Orange County, Coupons in Orange County, Deals in Orange County, Direct mail advertising, Hometown magazine,

Category : Business : Advertising