Achieving Business Goals with B2B Lead Generation Service Providers
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Posted On :
Aug-18-2011
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Article Word Count :
755
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Why do businesses today turn to outsourcing lead generation? Know the answers by reading this article.
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Obtaining a continuous flow of sales leads is very crucial to keep standing in the business arena. Since the retention rate of existing clients is very low, the only solution to meet sales is to bring in new clients. But the thing is, b2c or b2b lead generation kills a lot of time, requires expertise, and demands huge money. Appointments setting to that and more resources are needed and even when these requisites are fulfilled, there is still no absolute guarantee that goals will be achieved. If a company fails in this marketing function, there will be no loss. Actually, there will be a catastrophe.
The million dollar question now is whether to bear the task in-house or to rely on outsourced lead generation services. Can companies dedicate their time both in core business and this marketing function? If yes, will it lead to good results without sacrificing the other? Or, is it possible to concentrate on closing deals while paying a marketing expert to shoulder the daunting task? Let us be honest. It is so easy to ask these questions, but it won't surprise me if the answers won't come quickly. After all, the decisions that will be formulated from the queries will affect the fate of a business entity.
Some business organizations are firm in retaining the responsibility within their premises. Others do not. They find that having a BPO partner, of course a lead generation optimizer, is a better choice. This decision can be attributed to the following factors:
• Outsourcing is by far cheaper than on-site undertaking, which is undoubtedly true. With various financial pressures being experienced at the present time, money should well be spent to critical mission projects. Not all companies have the luxury of cash to finance anything. Still, the priority remains in core business. Contracting a third party service provider allows clients to incur costs at the minimal level. No capital expenditures for technology, infrastructure and manpower will be wasted, only the contract price agreed upon is to be paid.
• Leads providers are experienced and qualified in what they do. No one can deny that not all marketing agencies have the competencies to succeed in increasing anyone's sales pipeline with sales-generating appointments. But the fact remains that the outsourcing industry is replete with trustworthy service providers. Some of them are even award-winning when it comes to serving sales and marketing solutions. They have dedicated teams of professional marketers, who are highly trained to talk with the right decision-makers. They own a pack of leading technological applications expediting sales processes. They are veterans in bringing interested prospects of diverse industries. They even provide bonus services for free, which include business intelligence about the target market.
• Making use of the leads provider's assets for a fraction of cost. Experts, specialized applications, updated business contact database, customized appointment setting programs- these are the resources several client companies do not have but the providers take pride of. And the former can optimize these invaluable resources by paying only the costs of service quoted by the BPO partner. Why spend a lot when you can gain more for a lesser price with outsourcing?
• Dedicated campaigns. Lead generation companies can offer dedicated campaigns, working 5-8 hours a day just to look for warm leads. They can work full-time to speed up the process, making it possible to close business deals before the deadliest deadline.
• Market reach and brand awareness. With the comprehensive list of business contacts service providers possess, products and services can be marketed to a wider audience, even reaching those that have not been treaded before. Also, a direct effect of this is brand awareness. Spreading goods and services of a particular firm builds brand identity to prospects that are strange with such trademark.
• Enhanced internal operations. When a company is freed from heavy burden of finding ripe business opportunities, it can devote its supplies in improving its internal operations. Its epicenter is in polishing sales team on how to close business deals, and enhancing solutions.
Having lead generation companies around is truly a blessing. They have been the constant helpmate of companies aiming to generate financial leads, accounting services leads, janitorial sales leads, education sales leads, advertising sales leads, tax sales leads and other industry-specific leads. There are more rewards that you can achieve once you seek the services of telemarketing call centers. Start achieving low-cost and high-quality marketing solution by seeking outside support now.
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Article Source :
http://www.articleseen.com/Article_Achieving Business Goals with B2B Lead Generation Service Providers_74531.aspx
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Author Resource :
Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com/
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Keywords :
outsourced lead generation, b2b lead generation, lead generation ,
Category :
Business
:
Marketing
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