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A Dating Back on the Celebrity Effect
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Posted On :
Sep-25-2011
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Article Word Count :
586
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At present the celebrity effect lists at the best one of ways to promote the products. To have a contemplation, I find it has its profound root.
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At present, the celebrity effect has been fully applied. Even if we are not a meticulous person or a couch potato, we can constantly find the application of the method in ads whenever we open the TV. It seems to be assumed that the celebrity effect could attract the folks' attention to the products. And it is as well assumed that the folks may possibly be tempted by the public figure's saying and have a purchase of the products. However, for me, I have never put my trust on the tactic. Can the celebrity effect really has so magnificent effect? When I have a reflection on the trend, I have noticed that it is of profound history.
If we open the old record of the celebrity effect, we will be aware of its lengthy history. The following are a quantity of narrations of the application of celebrity effect in the old China. Once a time, there was a man who wanted to sell a horse. Nevertheless, several hours had passed and there was just not a person coming to have an inquiry of the horse. The chap was depressed due to the failure. When he was about to give up, an idea of taking advantage in the celebrity effect occurred to his mind. There was a legend about the professional in judging horse at that time. He payed a call to the home of Bole and asked him for help. He would offer much cash as payback if the expert would love to help him. And to have the exchange the expert should go to the market and walked around the horse with fastidious inspection. In addition, when be about to leave, he should turn round his head and look at the horse once more. The tactic had brought out great reflection. After the expert's leaving, countless folks came to bid for the horse. And the price had enhanced in multiples.
The next story on the celebrity effect has bond with Wang Xizhi, the calligrapher in the Jin dynasty. One day the big figure was about to visit his friend. There he got a notice of an old woman who was very depressed. After having a communication with her, Wang Xizhi grasped the awareness that the old woman was selling paper fans but no one payed attention to her supplies. She had stood there for quite a long time with not one successful trade. After listening to her complaint, Wang Xizhi felt mercy on her and made up his mind to assist her. He borrowed the four treasures in study and began to write a few words on every paper fan. When all the work had been done, the old woman was told to charge a high price from any one who wanted to purchase the paper fans. At first, the old woman was perplexed and afraid for even selling in a low price there was no one willing to buy. But in a little while she was flooded with ecstasy for the paper fans were sold in a very rapid speed.
The above are simply two examples in the use of celebrity effect. The similar cases are plentiful in history. Celebrity really can have significant effect on the promotion of products. Judging from the two instances, I can get a clue of the manufacturers' fervor in exploiting the celebrity effect. Asics has spent tremendous capital on the use of celebrity effect through the cooperation with Jordan, which has shocked the planet.
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Article Source :
http://www.articleseen.com/Article_A Dating Back on the Celebrity Effect_85448.aspx
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Author Resource :
Asics shoes has gained great fame in the world. Onitsuka tiger ultimate 81's success is related with the cooperation with Jordan.
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Keywords :
buy asics shoes,
Category :
Travel and Leisure
:
Travel and Leisure
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