A Case Study in Market Research

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A Case Study in Market Research

Posted On : Aug-26-2010 | seen (761) times | Article Word Count : 369 |

Knowing who your customers are and why they use and/or buy your products is all about conducting a quality market research.

Knowing who your customers are and why they use and/or buy your products is the key to running a successful business. How else can you stand above your competition? But how do you go about learning this valuable information? Well, there are services out there that can help, namely LeadMaster Direct Marketing services. Let me share with you our case study in Market Research.

During the course of doing business, we were approached by a company that manufactures postal mail systems and provides addressing and customer intelligence software. This company wanted to know what customers thought about their products, support and services. While they had a client data file of 22,000 records they had no process for managing and analyzing this data.

Here’s where LeadMaster Direct Marketing came into play. LeadMaster designed a customer survey that confirmed the manufacturing company’s contact data was correct. They uncovered customer perceptions about the company’s products and support while gathering general comments about how it could improve. LeadMaster then took that data a step further and correlated the comments to provide statistically relevant data back to the manufacturing company. The marketing campaign which was conducted over a period of nine months, allowed LeadMaster to engage the company’s customers on five different occasions, gathering feedback to specific questions and uncovering problem areas. The data was used to populate a custom online database that provided real-time reporting and statistical analysis.

As a result, the LeadMaster Direct Marketing process allowed the company to bridge the gap between sales and marketing by uncovering valuable trends. The company was able to identify which products customers were most and least satisfied with. The company was also able to find out if their customers were considering other vendors and why.

LeadMaster’s analysis report helped establish objectives for 2010, which pinpointed marketing activities and helped the company respond to cross-sell opportunities identified by the data.

“After working closely with the LeadMaster team for a year, I saw them as a valued partner and essential element to our closed loop process. Their response to my needs was prompt and professional. They were involved with a very crucial project for our organization and provided top quality results.”

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<h1>A Case Study in Market Research</h1> Author: <a href='http://www.articleseen.com/profile_LeadMaster.aspx'>LeadMaster</a> Knowing who your customers are and why they use and/or buy your products is the key to running a successful business. How else can you stand above your competition? But how do you go about learning this valuable information? Well, there are services out there that can help, namely LeadMaster Direct Marketing services. Let me share with you our case study in Market Research.
	
During the course of doing business, we were approached by a company that manufactures postal mail systems and provides addressing and customer intelligence software. This company wanted to know what customers thought about their products, support and services. While they had a client data file of 22,000 records they had no process for managing and analyzing this data.
	
Here’s where LeadMaster Direct Marketing came into play. LeadMaster designed a customer survey that confirmed the manufacturing company’s contact data was correct. They uncovered customer perceptions about the company’s products and support while gathering general comments about how it could improve. LeadMaster then took that data a step further and correlated the comments to provide statistically relevant data back to the manufacturing company. The marketing campaign which was conducted over a period of nine months, allowed LeadMaster to engage the company’s customers on five different occasions, gathering feedback to specific questions and uncovering problem areas. The data was used to populate a custom online database that provided real-time reporting and statistical analysis.

As a result, the LeadMaster Direct Marketing process allowed the company to bridge the gap between sales and marketing by uncovering valuable trends. The company was able to identify which products customers were most and least satisfied with. The company was also able to find out if their customers were considering other vendors and why.

LeadMaster’s analysis report helped establish objectives for 2010, which pinpointed marketing activities and helped the company respond to cross-sell opportunities identified by the data.

“After working closely with the LeadMaster team for a year, I saw them as a valued partner and essential element to our closed loop process. Their response to my needs was prompt and professional. They were involved with a very crucial project for our organization and provided top quality results.”
About the Author: http://www.leadmasterdirectmarketing.com Article Source: <a href='http://www.articleseen.com/Article_A-Case-Study-in-Market-Research_30789.aspx'> http://www.articleseen.com/Article_A Case Study in Market Research_30789.aspx</a>

Article Source : http://www.articleseen.com/Article_A Case Study in Market Research_30789.aspx

Author Resource :
http://www.leadmasterdirectmarketing.com

Keywords : LeadMaster, email marketing, call center services, lead management,

Category : Business : Management

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