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8 Charity Reward Ideas For Employee Referrals

Posted On : Oct-06-2014 | seen (536) times | Article Word Count : 550 |

Rewards play a big role in motivating employees to participate in an employee referral program. Hence it is important that they are designed keeping in mind the target audience, i.e. the employees.
Rewards play a big role in motivating employees to participate in an employee referral program. Hence it is important that they are designed keeping in mind the target audience, i.e. the employees. If the reward program promises too little, it fails to generate excitement among employees and participation is likely to see a dip. A reward scheme that promises too much is also not an ideal situation. Apart from being unviable financially, there is also the danger that employees will soon get used to the reward and will again not find it exciting or challenging enough to participate in the referral program.

Studies have shown that the best employee referral reward programs are those that motivate employees to work for a cause bigger than their own selves. Altruistic rewards can be powerful motivators, especially for employees who are driven by the need to help others. Many organizations offer employees the opportunity to donate a part or full of their reward to a charity of their option. The organization donates an amount equal to the employee’s contribution to make it worthwhile. The positive response by employees has promoted many organizations to include charity component in their referral reward program as a means of keeping employees engaged and interested.

Below are 8 charity reward ideas worth exploring which can be included in your employee referral rewards program:

• Include a charity reward that gives employees the opportunity to contribute for a limited time to major natural calamities that might have occurred in the near past. For instance, Informatica in 2013 launched a charity campaign to contribute to the Philippines typhoon over a 2 month period.

• Give each of the top 5 referring employees in your organization the opportunity to choose a charity of their choice for the organization to donate.


• Accenture allows employees the opportunity to choose the charity of their choice to donate part or full of their referral reward. This gives employees an opportunity to contribute in a meaningful way to social causes they believe in.

• Tie up with not for profit social organizations like WWF for charity referral rewards. Employees have the opportunity to donate their reward amount to protect endangered species like Panda from extinction through Adopt a Panda Plan.


• Tie up with Feed the Children association to give employees an opportunity to donate their referral reward amount for feeding a child for a year.

• Allow the Top Referrer for the Year the privilege to choose the company charity for that year.


• Tie up with neighborhood schools and soup kitchens for employees to directly contribute referral rewards for feeding hungry children and adults.

• Lastly, announce a bumper draw where employees have the opportunity to organize an auction on their referral reward. The amount collected through auctioning is donated to a charity of the employee’s choice.


There is no bigger motivator for people than the thought of having contributed to the greater good of society. A referral program that gives employees the opportunity to derive some bigger purpose from the act of referring candidates is bound to see high participation from employees.

Article Source : http://www.articleseen.com/Article_8 Charity Reward Ideas For Employee Referrals_305284.aspx

Author Resource :
Savio Vadakkan is the Marketing Professional at ZALP, a unique employee referral solution. ZALP intelligently uses social media to improve an organization's employee referral program and also highlights a fact that employee referral reward programs are the biggest motivators for employees to refer other candidate.

Keywords : employee referrals solution, employee referral program, social media recruiting, employee referral,

Category : Computers : Software

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