5 essential Google products for every small online business
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Posted On :
Jun-30-2010
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Article Word Count :
707
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If you work in a small business and have decided to make a website, then Google can offer you a lot more than just a convenient search engine. Its products can save you time, save you money, and help you sell more products. Take advantage of all the extra tools that Google can offer you, and your business will move ahead of the competition.
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Google is so much more than a search engine. Last month we looked at the 5 top essential Google products that can help your business. If you use a website builder, or prefer to build your own website, you need to know about these.
Not many people know, but Google released over 200 products last year, so they have so much more to offer the small business owner. With that in mind here are 5 more essential products that can help every small business.
1. Google Website Optimiser
This is one of Google's most advanced tools. Let’s say you want to use your website creator to change your website design. Do you think that big text and small images works best? Do people prefer blue text or black? Do they like the menu on the left hand side or on the top? Does a special offer help sell more products or does it put people off? Google Website Optimiser can answer all these questions. You can set up 'experiments' that varies the content of your web pages, and then randomly presents different versions to different users. The system then measures which combinations lead to the highest conversion rate. Once a statistically reliable number of tests have taken place, Google will tell you which combination is best. No more arguments about your website design – let your website visitors decide which works best!
2. Google Alerts
A simple tool this one, but an essential part of the armory of any small business owner. Google Alerts allow you to monitor when people mention your company online. Google will send you an email and a link every time they find any particular word on the web. This allows you to get involved if people are complaining about your business on forums; or answer questions about your service even though you haven't been asked directly. If you also set up Google alerts for your competitor names, it allows you to find out how and when they're being mentioned too, which can be vital market intelligence – a potential opportunity to talk to your competitors customers about how your products and service might be better.
3. Google
iGoogle is a customised Google homepage, where you can add your own tools and gadgets. Do you find that you are always visiting the same 5 or 6 websites to get the same information? Do you always, check the headlines, the sports scores, your Facebook, stock quotes and industry magazine? With iGoogle, you can take an RSS feed of that information, and pull it back to your iGoogle page, so you get all the important stuff at a glance without having to spend time surfing the web.
4. Google Docs
As a small business owner, do you resent having to buy Microsoft Office for every PC in your business? At around £150 to £200 per PC, this is an expense it would be good to loose. Google docs are an effective alternative to Microsoft Office. It includes a word processing application, a spreadsheet, and a tool for presentations. And it’s all free. The other advantage is that because Google Docs are online, you can collaborate on documents with colleagues without having to email them to each other. And again because its online, you can access it from any location – no more need to save a copy to a memory stick when you want to use it later.
5. Gmail
Gmail or GoogleMail is Google's free email service, with almost limitless amounts of storage space. It’s a web based email similar to hotmail, but much more intuitive and easy to use. The other advantage of Gmail is that thanks to Google Apps it can be used on your own domain name. So you get all the advantages of a solid, reliable email service that you can access from any PC; coupled with the professional look and feel of using your own domain name. If you design a website using an online website builder such as WebEden, you can usually pick up a domain name for next to nothing.
And because it’s free, you no longer need to shell out on Microsoft Outlook
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Article Source :
http://www.articleseen.com/Article_5 essential Google products for every small online business_23969.aspx
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Author Resource :
With the Webeden free website builder – any person connected to the Internet can build a website that ranks up there with the professionals. The webeden.co.uk free website builder lets you create a website,even if you're a complete beginner. Make your own website instantly with WebEden:You can sell your products, uploads your own videos and music and even integrate your blog.
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Keywords :
create a website, free website builder, make a website,
Category :
Internet Business
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Internet Business
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